The BYD Atto 3 is a compelling entrant in the rapidly growing electric vehicle (EV) market, offering a blend of innovative technology, stylish design, and practical performance tailored for urban and suburban drivers. Launched in India on November 14, 2022, by the Chinese automaker Build Your Dreams (BYD), the Atto 3 has quickly garnered attention as a premium electric SUV that promises to disrupt the segment with its competitive pricing and feature-rich package. Built on BYD’s cutting-edge e-Platform 3.0, this EV showcases the company’s expertise in battery technology, electric motor design, and intelligent systems, positioning it as a strong contender in the global shift toward sustainable mobility.
The Atto 3 stands out with its sleek Dragon Face 3.0 design language, a spacious and futuristic interior, and a commendable range that rivals some internal combustion engine (ICE) SUVs. Available in multiple variants, it caters to a diverse customer base, from those seeking an affordable entry into the EV world to buyers desiring a fully loaded premium experience. With its Blade Battery technology and a host of advanced features like a rotating touchscreen and ADAS (Advanced Driver Assistance Systems), the Atto 3 is more than just an electric vehicle—it’s a statement of innovation and eco-conscious engineering. In this detailed exploration, we’ll dive into its technical specifications, variants, pricing in metro cities, and how it stacks up against its close competitors.
Technical Specifications
Below is a comprehensive table detailing the technical specifications of the BYD Atto 3, compiled from reliable sources like CarDekho, ZigWheels, and CarWale, ensuring accuracy as of March 08, 2025.
| Specification | Dynamic Variant | Premium Variant | Superior Variant |
|---|---|---|---|
| Powertrain | Electric (Front-Wheel Drive) | Electric (Front-Wheel Drive) | Electric (Front-Wheel Drive) |
| Battery Capacity | 49.92 kWh | 60.48 kWh | 60.48 kWh |
| Max Power | 201.15 bhp (150 kW) | 201.15 bhp (150 kW) | 201.15 bhp (150 kW) |
| Max Torque | 310 Nm | 310 Nm | 310 Nm |
| Transmission | Single-Speed Direct Drive | Single-Speed Direct Drive | Single-Speed Direct Drive |
| ARAI-Claimed Range | 468 km | 521 km | 521 km |
| NEDC-Claimed Range | 410 km | 480 km | 480 km |
| Charging Time (0-100%) | 8 hours (7.2 kW AC) | 9.5-10 hours (7.2 kW AC) | 9.5-10 hours (7.2 kW AC) |
| Fast Charging (0-80%) | 50 minutes (70 kW DC) | 50 minutes (80 kW DC) | 50 minutes (80 kW DC) |
| Acceleration (0-100 kmph) | 7.3 seconds | 7.3 seconds | 7.3 seconds |
| Top Speed | 160 kmph (approx.) | 160 kmph (approx.) | 160 kmph (approx.) |
| Length | 4455 mm | 4455 mm | 4455 mm |
| Width | 1875 mm | 1875 mm | 1875 mm |
| Height | 1615 mm | 1615 mm | 1615 mm |
| Wheelbase | 2720 mm | 2720 mm | 2720 mm |
| Ground Clearance | 175 mm | 175 mm | 175 mm |
| Kerb Weight | 1750 kg | 1750 kg | 1750 kg |
| Boot Space | 440 litres (expandable to 1340 litres) | 440 litres (expandable to 1340 litres) | 440 litres (expandable to 1340 litres) |
| Tyre Size | 215/60 R17 | 215/55 R18 | 215/55 R18 |
| Seating Capacity | 5 | 5 | 5 |
| Airbags | 7 | 7 | 7 |
| Battery Type | Lithium Iron Phosphate (Blade Battery) | Lithium Iron Phosphate (Blade Battery) | Lithium Iron Phosphate (Blade Battery) |
These specifications highlight the Atto 3’s robust engineering, with a focus on efficiency, safety, and performance. The Blade Battery, a standout feature, enhances safety and durability compared to traditional lithium-ion batteries, making it a key selling point.
Variants
The BYD Atto 3 is available in three distinct variants in India, each designed to cater to different customer needs and budgets. Here’s a breakdown of the variants:
| Variant | Key Features | Battery Capacity | Range (ARAI) |
|---|---|---|---|
| Dynamic | Base model, 12.8-inch rotating touchscreen, 360-degree camera, 7 airbags, wireless charging | 49.92 kWh | 468 km |
| Premium | Adds panoramic sunroof, 8-speaker sound system, enhanced ADAS features | 60.48 kWh | 521 km |
| Superior | Top-spec, includes all Premium features, Cosmos Black color option, premium interior finishes | 60.48 kWh | 521 km |
The Dynamic variant serves as the entry-level option, offering a smaller battery pack for cost-conscious buyers, while the Premium and Superior variants provide a longer range and additional luxury features, appealing to those seeking a more upscale EV experience.
Price in Metro Cities
Pricing for the BYD Atto 3 varies slightly across metro cities in India due to differences in registration costs, insurance, and local taxes. Below is a table of on-road prices (as of March 08, 2025) based on data from CarDekho and CarWale:
| City | Dynamic (On-Road Price) | Premium (On-Road Price) | Superior (On-Road Price) |
|---|---|---|---|
| New Delhi | ₹ 26.24 Lakh | ₹ 31.50 Lakh | ₹ 35.65 Lakh |
| Mumbai | ₹ 26.50 Lakh | ₹ 31.80 Lakh | ₹ 36.00 Lakh |
| Bangalore | ₹ 26.70 Lakh | ₹ 32.00 Lakh | ₹ 36.20 Lakh |
| Chennai | ₹ 26.60 Lakh | ₹ 31.90 Lakh | ₹ 36.10 Lakh |
| Kolkata | ₹ 26.30 Lakh | ₹ 31.60 Lakh | ₹ 35.80 Lakh |
These prices include ex-showroom costs, RTO charges, insurance, and additional fees, though they may vary slightly based on dealership offers and government incentives for EVs.
About the BYD Atto 3
Design and Styling
The BYD Atto 3 embodies a modern and futuristic aesthetic, thanks to its Dragon Face 3.0 design philosophy. The exterior features sharp, angular lines, adaptive LED headlights with integrated daytime running lights, and a full-width LED light bar at the rear, giving it a distinctive and premium look. The 18-inch alloy wheels (17-inch on the Dynamic variant) and subtle body cladding enhance its SUV stance, while the compact dimensions (4455 mm long, 1875 mm wide) make it ideal for city driving. Available in four monotone colors—Boulder Grey, Ski White, Surf Blue, and the newly introduced Cosmos Black—the Atto 3 appeals to a wide range of tastes.
Inside, the cabin is a standout feature, blending quirkiness with luxury. The dual-tone interior, designed under the guidance of BYD’s global interior design director Michel Paganetti, is themed around sports and fitness, with soft, rhythmic lines mimicking muscle fibers. The rotating 12.8-inch touchscreen is a centerpiece, capable of switching between portrait and landscape modes at the touch of a button, offering both Android Auto and Apple CarPlay connectivity. Other highlights include a panoramic sunroof, ambient lighting with 31 color options, and a unique gear lever inspired by a grip force device. The seats are comfortable and supportive, upholstered in leatherette, though the absence of ventilated seats is a notable omission in India’s hot climate.
Performance and Driving Experience
Under the hood—or rather, beneath the floor—the BYD Atto 3 is powered by a front-axle-mounted electric motor delivering 201.15 bhp and 310 Nm of torque. This setup allows the SUV to accelerate from 0 to 100 kmph in a brisk 7.3 seconds, offering ample power for overtaking and merging into traffic. The single-speed direct-drive transmission ensures smooth and seamless power delivery, a hallmark of EVs. While it lacks all-wheel drive, the front-wheel-drive configuration provides sufficient traction for most driving conditions, aided by a well-tuned suspension that glides over speed bumps and uneven roads.
The Atto 3 offers three driving modes—Eco, Normal, and Sport—along with a Snow mode for slippery conditions. In Eco mode, the throttle response is subdued to maximize range, while Sport mode unleashes the full potential of the motor, making it feel lively and responsive. The regenerative braking system, adjustable between Standard and High settings, recovers energy during deceleration, though it doesn’t offer one-pedal driving, which some competitors provide. Noise insulation is exceptional, masking the sensation of speed and creating a serene cabin environment, even at highway speeds.
The real-world range typically falls between 350-400 km for the 60.48 kWh variants, depending on driving style and conditions, while the Dynamic variant with its 49.92 kWh battery offers slightly less. The Blade Battery technology, made from Lithium Iron Phosphate (LFP), is a game-changer, providing better thermal stability and safety compared to traditional lithium-ion batteries. BYD claims it can withstand extreme tests, such as being driven over by a truck, without compromising functionality—a testament to its durability.
Features and Technology
The BYD Atto 3 is packed with features that elevate its appeal in the premium EV segment. The 12.8-inch rotating touchscreen dominates the dashboard, paired with a 5-inch digital instrument cluster for the driver. An 8-speaker sound system, wireless charging pad, and four USB ports cater to modern connectivity needs. The panoramic sunroof adds a sense of openness, while the air purifier ensures a clean cabin environment. Safety is a priority, with 7 airbags, ABS with EBD, electronic stability program (ESP), a tyre pressure monitoring system (TPMS), and a 360-degree camera as standard across all variants.
The ADAS suite includes adaptive cruise control, lane keep assist, forward collision warning, and blind-spot monitoring, though some users have reported occasional glitches in the system. The vehicle-to-load (V2L) function is a unique addition, allowing the Atto 3 to power external appliances, making it a versatile companion for picnics or emergencies. The keyless entry system, supported by an NFC key card and push-button start, adds a layer of convenience, aligning with its tech-forward persona.
Charging and Infrastructure
Charging the BYD Atto 3 is straightforward, with support for both AC and DC fast charging. The 7.2 kW AC charger takes 8-10 hours for a full charge, depending on the battery size, making overnight charging practical for home users. For those on the go, the DC fast charger (70 kW for Dynamic, 80 kW for Premium and Superior) can juice up the battery from 0 to 80% in just 50 minutes, minimizing downtime. The Atto 3’s compatibility with India’s growing EV charging network, combined with BYD’s plans to expand its dealership and service footprint, ensures that owners have reasonable access to charging solutions, though rural infrastructure remains a challenge.
Market Position and Brand Presence
Since its entry into India in 2013 with electric buses, BYD has steadily built its reputation as a leader in EV technology. The Atto 3 marks its first major foray into the consumer passenger vehicle segment, backed by a plan to establish 53 showrooms across India by the end of 2023 (a target that has seen progress but not full realization as of early 2025). With over 1,500 bookings since its launch and more than 600 bookings for the new Dynamic and Cosmo Black variants within a month of their introduction in July 2024, the Atto 3 has struck a chord with Indian buyers. Its introductory pricing strategy, extended as part of BYD’s 11-year anniversary in India, further enhances its value proposition.
However, BYD faces hurdles as a relatively new player in India’s passenger car market. Limited showroom presence compared to established brands like Tata Motors and Hyundai, coupled with perceptions of Chinese manufacturing, may deter some buyers. That said, the company’s vertical integration—controlling everything from battery production to software—gives it a competitive edge in terms of cost and innovation, positioning the Atto 3 as a serious contender in the Rs 25-35 lakh EV space.
Close Competitors
The BYD Atto 3 competes in a crowded electric SUV segment, facing off against several capable rivals. Here’s an in-depth comparison with its closest competitors:
MG ZS EV
The MG ZS EV is one of the Atto 3’s primary rivals, priced between ₹ 25.15 Lakh and ₹ 26.64 Lakh (on-road, New Delhi). It offers a 50.3 kWh battery with an ARAI-claimed range of 461 km, slightly less than the Atto 3’s top variants. The ZS EV produces 174.33 bhp and 280 Nm of torque, falling short of the Atto 3’s power output, though its real-world range of around 350 km is comparable. It boasts a premium interior, ventilated seats (a feature the Atto 3 lacks), and a strong service network thanks to MG’s established presence in India. However, its charging time (8.5-9 hours AC, 60 minutes DC to 80%) is similar to the Atto 3, and it lacks the V2L functionality. The ZS EV appeals to buyers prioritizing brand familiarity and a lower entry price, but the Atto 3 edges ahead with its longer range and advanced battery tech.
Hyundai Kona Electric
Priced between ₹ 25.50 Lakh and ₹ 26.50 Lakh (on-road, New Delhi), the Hyundai Kona Electric offers a 39.2 kWh battery with an ARAI range of 452 km, significantly less than the Atto 3’s 521 km. It delivers 134.1 bhp and 395 Nm of torque, prioritizing torque over horsepower, and achieves 0-100 kmph in 9.7 seconds—slower than the Atto 3. The Kona’s compact size makes it agile in city traffic, and its charging times (6.1 hours AC, 57 minutes DC to 80%) are competitive. Hyundai’s widespread service network and reputation for reliability give it an edge, but the Atto 3 outshines it with a larger battery, better range, and a more feature-packed cabin. The Kona suits budget-conscious buyers, while the Atto 3 targets those seeking a premium EV experience.
Tata Curvv EV
The Tata Curvv EV, priced from ₹ 17.49 Lakh to ₹ 21.99 Lakh (on-road, New Delhi), is a more affordable option with a 55 kWh battery and an ARAI range of 585 km, surpassing the Atto 3. It produces 165 bhp and offers a real-world range of around 400-450 km, making it a strong contender. The Curvv EV’s sleek coupe-SUV design, robust build quality, and Tata’s extensive EV ecosystem (including charging stations) make it appealing. However, it lacks the Atto 3’s premium interior finishes and advanced features like the rotating touchscreen and V2L capability. Priced lower, the Curvv EV targets mass-market buyers, while the Atto 3 positions itself as a premium alternative with superior tech and safety features.
Mahindra BE 6
The Mahindra BE 6, starting at ₹ 18.90 Lakh (on-road, New Delhi), is another homegrown rival with a 59 kWh battery and an estimated range of 500-550 km. It delivers 228 bhp and 380 Nm of torque, outperforming the Atto 3 in power, with a 0-100 kmph time of around 6.7 seconds. The BE 6’s bold design, spacious cabin, and Mahindra’s growing EV focus make it a formidable competitor. It also offers fast charging (0-80% in 30 minutes with a 175 kW charger), outpacing the Atto 3’s 80 kW capability. However, its feature set and interior quality are still emerging, and it lacks the Atto 3’s unique Blade Battery safety credentials. The BE 6 appeals to performance enthusiasts, while the Atto 3 balances luxury and practicality.
Comparison Summary
The BYD Atto 3 holds its own against competitors with its superior range (521 km), innovative battery technology, and a feature-rich cabin. The MG ZS EV offers a lower price and brand trust, the Hyundai Kona Electric emphasizes reliability, the Tata Curvv EV excels in affordability and range, and the Mahindra BE 6 prioritizes performance. The Atto 3’s unique selling points—V2L functionality, a rotating touchscreen, and premium design—make it a standout choice for buyers willing to invest in a tech-laden EV, though its higher price and limited service network may give rivals an edge in certain markets.
Final Thoughts!
The BYD Atto 3 is a bold step forward in the electric SUV segment, blending style, technology, and sustainability into a package that challenges both established players and emerging contenders. Its Blade Battery technology, impressive range, and feature-packed interior make it a compelling option for eco-conscious buyers in metro cities like Delhi, Mumbai, and Bangalore. While it faces stiff competition from the likes of the MG ZS EV, Hyundai Kona Electric, Tata Curvv EV, and Mahindra BE 6, the Atto 3 carves a niche with its premium positioning and innovative features. As BYD expands its footprint in India, the Atto 3 has the potential to redefine expectations in the EV market, offering a glimpse into the future of electric mobility. Whether you’re drawn to its quirky styling, robust performance, or cutting-edge tech, the Atto 3 is a worthy contender that deserves a test drive.
