The Isuzu V-Cross stands as a formidable contender in the Indian pickup truck market, blending rugged utility with modern comforts. Manufactured by Isuzu Motors India, a subsidiary of the Japanese automaker Isuzu Motors Limited, this vehicle has carved a niche for itself as India’s first adventure utility vehicle. Launched to cater to enthusiasts who crave off-road adventures while still needing a practical daily driver, the V-Cross combines durability, versatility, and a bold design. Since its introduction, it has appealed to a diverse audience—ranging from off-road enthusiasts to urban buyers seeking a standout vehicle with ample cargo capacity. With its commanding road presence and robust build, the V-Cross challenges conventional perceptions of pickup trucks in India, where such vehicles are often associated with commercial use rather than personal ownership.
Isuzu, a brand renowned globally for its commercial vehicles and diesel engines, entered the Indian market in 2012 with a vision to tap into the growing demand for reliable and capable vehicles. The V-Cross, part of the D-Max lineup, embodies this vision by offering a blend of off-road capability, contemporary features, and safety enhancements. Updated regularly to meet evolving consumer needs and emission standards, the 2024 iteration of the V-Cross introduces refined styling, advanced safety features, and improved comfort, making it a compelling choice in its segment. In this detailed product overview, we’ll explore the technical specifications, variants, pricing in metro cities, and an in-depth analysis of the car, along with its close competitors.
Technical Specifications
The Isuzu V-Cross is powered by a single yet potent engine option, paired with both manual and automatic transmission choices. Below is a comprehensive table of its technical specifications, sourced from reliable platforms like CarDekho, ZigWheels, and CarWale, reflecting the most current data as of March 17, 2025.
| Specification | Details |
|---|---|
| Engine Type | 1.9L Turbocharged Diesel, 4-Cylinder |
| Displacement | 1898 cc |
| Max Power | 160.92 bhp @ 3600 rpm |
| Max Torque | 360 Nm @ 2000-2500 rpm |
| Transmission | 6-Speed Manual / 6-Speed Automatic |
| Drivetrain | 2WD (4×2) / 4WD (4×4) |
| Fuel Type | Diesel |
| Mileage (ARAI) | 12.4 kmpl |
| Fuel Tank Capacity | 55 Liters |
| Seating Capacity | 5 |
| Length | 5295 mm (ZigWheels) / 5332 mm (CarDekho) |
| Width | 1860 mm (ZigWheels) / 1880 mm (CarDekho) |
| Height | 1840 mm (ZigWheels) / 1785 mm (CarWale) |
| Wheelbase | 3095 mm |
| Ground Clearance | Not specified (typically ~225 mm in prior models) |
| Gross Vehicle Weight (GVW) | 2850 kg (top variants) |
| Payload Capacity | 170-265 kg (variant-dependent) |
| Tyre Size | 245/70 R16 (base) / 255/60 R18 (top variants) |
| Suspension (Front) | Independent Double Wishbone, Coil Spring |
| Suspension (Rear) | Leaf Spring with Shock Absorbers |
| Brakes (Front/Rear) | Ventilated Disc / Drum |
| Emission Standard | BS6 Phase-2 Compliant |
Note: Minor discrepancies in dimensions exist across sources; the table reflects the most commonly cited figures.
Variants
The Isuzu V-Cross is available in multiple variants to cater to different buyer preferences, ranging from entry-level models to fully loaded trims with advanced features and four-wheel-drive options. Below is a table summarizing the variants available as of 2024/2025, based on data from CarDekho, ZigWheels, and CarWale.
| Variant | Drivetrain | Transmission | Key Features |
|---|---|---|---|
| Hi-Lander | 4×2 | Manual | Base model, 16-inch wheels, basic infotainment |
| Z 4×2 AT | 4×2 | Automatic | 9-inch touchscreen, auto AC, rear parking camera |
| Z 4×4 MT | 4×4 | Manual | 4WD, traction control, hill descent control |
| Z Prestige 4×4 MT | 4×4 | Manual | Dark grey styling, 18-inch alloys, 6 airbags |
| Z Prestige 4×4 AT | 4×4 | Automatic | Top-spec, power-adjustable driver seat, cruise control |
The variants offer a progression from basic utility to premium adventure-focused features, with the Z Prestige trims standing out for their enhanced styling and safety upgrades.
Price in Metro Cities
Pricing for the Isuzu V-Cross varies across metro cities in India due to differences in ex-showroom costs, RTO charges, and insurance. Below is a table detailing the on-road prices for key variants in major metro cities, compiled from CarDekho and CarWale data as of March 2025.
| City | Variant | Ex-Showroom Price (₹ Lakh) | On-Road Price (₹ Lakh) |
|---|---|---|---|
| New Delhi | Hi-Lander | 21.20 | 25.52 – 25.99 |
| Z Prestige 4×4 AT | 30.96 | 36.96 – 37.50 | |
| Mumbai | Hi-Lander | 21.20 | 26.46 – 27.00 |
| Z Prestige 4×4 AT | 30.96 | 37.50 – 38.00 | |
| Bangalore | Hi-Lander | 21.20 | 26.50 – 27.10 |
| Z Prestige 4×4 AT | 30.96 | 38.00 – 38.50 | |
| Chennai | Hi-Lander | 21.20 | 25.52 – 26.00 |
| Z Prestige 4×4 AT | 30.96 | 37.00 – 37.46 | |
| Kolkata | Hi-Lander | 21.20 | 25.80 – 26.20 |
| Z Prestige 4×4 AT | 30.96 | 36.50 – 37.00 |
Note: On-road prices include RTO, insurance, and additional charges; ranges reflect slight variations across sources.
About Isuzu V-Cross
Design and Build Quality
The Isuzu V-Cross exudes a muscular and imposing aesthetic that sets it apart from typical SUVs and sedans on Indian roads. Its exterior design is characterized by a high bonnet, a bold front grille with the Isuzu logo, and sleek headlamps that lend a contemporary touch. The flared wheel arches, large alloy wheels (up to 18 inches in higher trims), and roof rails enhance its off-road persona, while the double-cab layout seamlessly transitions into a spacious cargo bay. The 2024 update introduces a dark grey finish to elements like the fender lips, wheel arches, fog lights, and rear bumper, adding a premium flair to the Z Prestige variant. Measuring over 5.2 meters in length, the V-Cross commands attention, though its size can pose challenges in congested urban environments.
Inside, the cabin strikes a balance between utility and comfort. The interior space is surprisingly refined for a pickup, offering ample legroom and headroom for five passengers. The dashboard features a 9-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto, while higher trims include a 6-way power-adjustable driver seat, automatic climate control, and premium upholstery. The build quality is a standout feature, with Isuzu’s Japanese engineering ensuring durability that can withstand rigorous off-road use. However, the payload capacity of 170-265 kg is relatively modest compared to some competitors, which might disappoint buyers looking for heavy-duty hauling capabilities.
Engine and Performance
Under the hood, the V-Cross houses a 1.9-litre turbo diesel engine, a downsized yet efficient powerplant compared to its earlier 2.5-litre predecessor. Producing 160.92 bhp and a robust 360 Nm of torque, it delivers adequate grunt for both highway cruising and off-road challenges. The engine is paired with a choice of a 6-speed manual or automatic transmission, offering flexibility based on driving preferences. The availability of both 2WD and 4WD drivetrains further enhances its versatility, with the shift-on-fly 4WD system allowing seamless transitions between modes.
On-road, the V-Cross offers a smooth and responsive drive, with the torque kicking in early to aid overtaking and load-carrying. Its off-road capability is where it truly shines, thanks to features like hill descent control, traction control, and electronic stability control (standard across manual variants in the 2024 update). The suspension—independent double wishbone at the front and leaf springs at the rear—ensures a stable ride over rough terrain, though it can feel stiff on city roads. Fuel efficiency, rated at 12.4 kmpl (ARAI), is decent for a vehicle of this size, though real-world figures may dip lower in urban conditions or with a loaded bay.
Features and Safety
The Isuzu V-Cross has evolved to include a suite of modern features that cater to both practicality and comfort. Key highlights include a 9-inch touchscreen infotainment system, keyless entry with push-button start, cruise control (in automatic variants), and power-foldable ORVMs. The 2024 update brings subtle cosmetic enhancements like dark grey styling elements and improved rear-seat comfort, addressing earlier criticisms of a utilitarian cabin.
Safety is a strong suit, with the V-Cross boasting a 5-star NCAP rating in some international markets (though not yet tested by Global NCAP in India). It comes equipped with six airbags, ABS with EBD, a rear parking camera, and sensors. The MY24 update standardizes three-point seatbelts for all occupants, a seatbelt reminder, and load sensors, alongside hill hold and descent control in manual trims. These additions make it one of the safer pickups in its class, appealing to families as well as adventure seekers.
Driving Experience
Driving the Isuzu V-Cross is a unique experience, blending the ruggedness of a pickup with the refinement of an SUV. Its high driving position offers excellent visibility, instilling confidence on highways and trails alike. The steering is power-assisted and surprisingly manageable despite the vehicle’s size, though the large turning radius can make tight city maneuvers tricky. On highways, the engine’s torque ensures effortless cruising, while the 4WD variants excel in tackling mud, rivers, and steep inclines.
However, the V-Cross isn’t without its quirks. The sheer length (over 5 meters) and width make parking in metro cities a challenge, and the stiff suspension can translate into a bumpy ride on potholed roads. Fuel tank capacity, at 55 liters, is adequate but could be larger for long-distance off-road trips, a point often raised by owners. Despite these drawbacks, the V-Cross delivers a commanding and versatile driving experience that few vehicles in its price range can match.
Market Positioning and Appeal
In India, pickup trucks have traditionally been viewed as commercial vehicles, but the Isuzu V-Cross seeks to change that narrative. Priced between ₹21.20 lakh and ₹30.96 lakh (ex-showroom), it occupies a niche between mainstream SUVs and premium pickups like the Toyota Hilux. Its appeal lies in its dual-purpose nature—capable of serving as a stylish daily driver or a rugged off-roader. The large cargo bay is a boon for transporting gear, bicycles, or even small furniture, while the macho design turns heads wherever it goes.
The V-Cross targets a specific demographic: young buyers, off-road enthusiasts, and those seeking a vehicle that stands out from the SUV crowd. Its lifestyle vehicle status is reinforced by customization options like LED light bars, canopies, and Dieseltronics performance modes, allowing owners to tailor it to their needs. However, limited service centers and a smaller brand presence compared to rivals like Toyota and Mahindra remain hurdles to broader acceptance.
Close Competitors
The Isuzu V-Cross faces stiff competition in the Indian pickup and utility vehicle segment. Here’s an in-depth look at its primary rivals:
Toyota Hilux
The Toyota Hilux is the V-Cross’s closest competitor, offering a premium pickup experience with a starting ex-showroom price of ₹30.40 lakh—higher than the V-Cross’s top-end ₹30.96 lakh. Powered by a 2.8-litre diesel engine (201 bhp, 420 Nm), the Hilux outmuscles the V-Cross in power and torque, and its payload capacity of over 400 kg surpasses the V-Cross’s 265 kg limit. It also boasts Toyota’s legendary reliability and a wider service network. However, the Hilux lacks the V-Cross’s aggressive pricing and feature-rich lower variants, making it less accessible to budget-conscious buyers. Feature-wise, both vehicles offer similar tech (touchscreens, 4WD), but the Hilux’s softer suspension may appeal more to comfort-focused drivers.
Mahindra Scorpio Getaway (Discontinued)
Though no longer in production, the Mahindra Scorpio Getaway was a direct rival with a lower price point (around ₹9-11 lakh ex-showroom). Its 2.2-litre mHawk diesel engine (120 bhp, 280 Nm) was less powerful, and its payload capacity was comparable to the V-Cross. The Scorpio Getaway offered 4WD but lacked the refinement and safety features (e.g., six airbags) of the V-Cross, positioning it as a more utilitarian option. Its discontinuation leaves a gap that the V-Cross fills effectively for buyers seeking a modern pickup.
Tata Xenon XT (Discontinued)
Another discontinued rival, the Tata Xenon XT, competed with the V-Cross at a lower price (₹10-11 lakh ex-showroom). Its 2.2-litre engine delivered 148 bhp and 320 Nm, offering decent performance and a payload capacity slightly higher than the V-Cross. However, it lagged in interior quality, features, and safety, making the V-Cross a more premium choice. Tata’s exit from this segment further strengthens the V-Cross’s position.
Upcoming Competitors
Looking ahead, Mahindra and Kia are rumored to enter the pickup space with models like the Mahindra Global Pik Up and a Kia-badged utility vehicle. These could challenge the V-Cross with fresher designs and competitive pricing, though details remain speculative as of March 2025.
Competitive Edge
The Isuzu V-Cross holds an edge with its aggressive pricing, robust safety features, and a balanced mix of utility and comfort. While the Hilux excels in power and brand trust, the V-Cross offers better value, especially in lower variants like the Hi-Lander. Its Japanese build quality and off-road prowess give it a unique appeal, though it must contend with Toyota’s superior service reach and the Hilux’s higher payload capacity.
Final Thoughts!
The Isuzu V-Cross is a standout in India’s nascent pickup truck market, offering a compelling blend of rugged capability, modern features, and distinctive styling. Its 1.9-litre diesel engine, versatile drivetrain options, and safety enhancements make it a worthy contender for both adventure seekers and urban buyers. Priced competitively between ₹21.20 lakh and ₹30.96 lakh (ex-showroom), it undercuts the Toyota Hilux while delivering comparable off-road performance and a richer feature set in lower trims. Variants like the Z Prestige elevate its appeal with premium touches, though its modest payload and limited service network are areas for improvement.
Against competitors, the V-Cross strikes a balance that few can match—more refined than the discontinued Scorpio Getaway and Xenon XT, yet more affordable than the Hilux. As the Indian market warms to lifestyle pickups, the V-Cross is well-positioned to lead the charge, provided Isuzu expands its reach and addresses minor shortcomings. For those seeking a vehicle that’s as capable on a mountain trail as it is striking in a city parking lot, the Isuzu V-Cross is a bold, practical, and adventurous choice.
