The Maruti e Vitara, launched as Maruti Suzuki’s first-ever electric vehicle (EV) in India, marks a significant milestone for the country’s largest automaker as it steps boldly into the rapidly growing electric mobility segment. Unveiled globally at the EICMA in Milan and showcased in India at the Bharat Mobility Expo 2025, this electric SUV embodies Maruti’s commitment to sustainable transportation while retaining the brand’s core values of affordability, reliability, and practicality. Built on the innovative HEARTECT-e platform, the e Vitara blends rugged SUV styling with cutting-edge electric technology, aiming to cater to the evolving demands of Indian consumers who seek eco-friendly yet versatile vehicles. With a claimed range exceeding 500 km, a feature-rich cabin, and advanced safety systems, the e Vitara positions itself as a formidable contender in the competitive compact electric SUV market.
Maruti Suzuki has long dominated the Indian automotive landscape with its internal combustion engine (ICE) vehicles, such as the Grand Vitara and Brezza, but the e Vitara signals a shift towards electrification, aligning with global trends and India’s push for greener mobility. The vehicle is manufactured at Maruti’s Gujarat plant, with an investment of over Rs 2,100 crore, and is designed not only for the domestic market but also for export to international markets, showcasing India’s growing prowess in EV production. Available in three variants—Delta, Zeta, and Alpha—and equipped with two battery pack options, the e Vitara offers flexibility to buyers, balancing performance, range, and price. As Maruti’s flagship EV, it aims to rival established players like the Tata Curvv EV, MG ZS EV, and the upcoming Hyundai Creta Electric, while introducing segment-first features such as Level 2 ADAS and 7 airbags as standard.
This detailed product overview explores the Maruti e Vitara’s technical specifications, variants, pricing in metro cities, and an in-depth analysis of its design, features, and competitive positioning. Whether you’re an eco-conscious urban driver or a family looking for a practical yet modern SUV, the e Vitara promises to deliver a well-rounded package that could redefine Maruti’s legacy in the electric era.
Technical Specifications
The Maruti e Vitara is engineered to offer a balance of efficiency, performance, and safety, with two powertrain options tailored to different driving needs. Below is a comprehensive table of its technical specifications, compiled from reputable sources like CarDekho, ZigWheels, and CarWale, ensuring accuracy as of March 2025.
| Specification | 49 kWh Variant | 61 kWh Variant |
|---|---|---|
| Battery Capacity | 49 kWh | 61 kWh |
| Electric Motor Power | 144 PS (106 kW) | 174 PS (128 kW) |
| Torque | 192.5 Nm | 192.5 Nm |
| Drivetrain | Front-Wheel Drive (FWD) | Front-Wheel Drive (FWD) |
| Claimed Range (ARAI) | Up to 500 km | Over 500 km |
| Transmission | Single-Speed Automatic | Single-Speed Automatic |
| Charging Time (DC Fast) | Approx. 30-40 mins (80% charge) | Approx. 30-40 mins (80% charge) |
| Charging Time (AC) | 6-8 hours (full charge) | 8-10 hours (full charge) |
| Length | 4275 mm | 4275 mm |
| Width | 1800 mm | 1800 mm |
| Height | 1640 mm | 1640 mm |
| Wheelbase | 2700 mm | 2700 mm |
| Ground Clearance | 185 mm | 185 mm |
| Seating Capacity | 5 | 5 |
| Boot Space | Approx. 400 liters | Approx. 400 liters |
| Wheels | 18-inch Alloys (Base), 19-inch (Top) | 18-inch Alloys (Base), 19-inch (Top) |
| Tyre Size | 225/55 R18 | 225/55 R18 |
| Suspension (Front) | MacPherson Strut | MacPherson Strut |
| Suspension (Rear) | Torsion Beam | Torsion Beam |
| Brakes (Front/Rear) | Disc/Disc | Disc/Disc |
| Top Speed | Approx. 150 kmph | Approx. 160 kmph |
Note: Specifications are tentative and subject to final confirmation from Maruti Suzuki upon launch. Range and charging times may vary based on real-world conditions.
Variants
The Maruti e Vitara is offered in three distinct variants, each catering to different customer preferences in terms of features and pricing. Below is a tabular breakdown of the variants based on available information.
| Variant | Key Features |
|---|---|
| Delta | 10.25-inch touchscreen, wireless Android Auto/Apple CarPlay, 6 airbags, rear parking sensors, ABS with EBD, 18-inch alloys |
| Zeta | Adds 10.1-inch digital driver’s display, 360-degree camera, Level 2 ADAS, 7 airbags, wireless charger, ventilated seats |
| Alpha | Adds panoramic sunroof, Infinity sound system, 10-way powered driver’s seat, 19-inch aero alloys, connected car tech |
The Delta variant serves as the entry-level option, offering essential features for budget-conscious buyers, while the Zeta steps up with advanced safety and convenience features. The top-spec Alpha variant is packed with premium touches, making it the most luxurious offering in the lineup.
Price in Metro Cities
Pricing for the Maruti e Vitara varies slightly across metro cities due to differences in RTO charges, insurance, and local taxes. Below is an estimated ex-showroom price range for the variants, followed by on-road prices in key metro cities as of March 2025. These figures are based on projections from CarDekho, CarWale, and ZigWheels, with final prices subject to official announcement.
| Variant | Ex-Showroom Price (Rs) | On-Road Price (Delhi) | On-Road Price (Mumbai) | On-Road Price (Bangalore) | On-Road Price (Chennai) |
|---|---|---|---|---|---|
| Delta | 17.00 – 18.50 Lakh | 19.50 – 21.00 Lakh | 19.80 – 21.30 Lakh | 20.00 – 21.50 Lakh | 19.70 – 21.20 Lakh |
| Zeta | 19.00 – 20.50 Lakh | 21.70 – 23.30 Lakh | 22.00 – 23.60 Lakh | 22.20 – 23.80 Lakh | 21.90 – 23.50 Lakh |
| Alpha | 21.00 – 22.50 Lakh | 24.00 – 25.70 Lakh | 24.30 – 26.00 Lakh | 24.50 – 26.20 Lakh | 24.20 – 25.90 Lakh |
Note: On-road prices include RTO, insurance, and other charges, and may vary based on dealer offers and state subsidies for EVs.
About the Maruti e Vitara
Design and Styling
The Maruti e Vitara’s design is a departure from the brand’s conventional offerings, embracing a rugged yet modern aesthetic that appeals to SUV enthusiasts. The front fascia features a bold grille with the iconic Suzuki logo, flanked by sleek LED headlamps that lend a futuristic vibe. The thick cladding around the wheel arches and lower body enhances its muscular stance, while the angular C-pillar and connected LED taillamps at the rear add a contemporary touch. Available in 10 color options, including six monotone shades (Nexa Blue, Grandeur Grey, Splendid Silver, Arctic White, Opulent Red, Bluish Black) and four dual-tone combinations with a Bluish Black roof, the e Vitara allows buyers to personalize their ride. The 18-inch alloy wheels on base variants and 19-inch aero alloys on the top-spec Alpha trim improve both aesthetics and efficiency.
The e Vitara’s dimensions—4275 mm in length, 1800 mm in width, and 1640 mm in height—make it slightly more compact than some rivals, yet its 2700 mm wheelbase ensures ample interior space. The 185 mm ground clearance is adequate for Indian roads, though it falls short of the 200 mm+ offered by competitors like the Tata Curvv EV. Despite its compact footprint, the e Vitara’s boxy proportions maximize cabin and cargo space, with a boot capacity of around 400 liters, making it practical for families and long trips.
Interior and Features
Step inside the Maruti e Vitara, and you’re greeted by a modern, tech-laden cabin that reflects Maruti’s ambition to compete in the premium EV segment. The dashboard sports a 10.25-inch touchscreen infotainment system with wireless Android Auto and Apple CarPlay, paired with a 10.1-inch fully digital driver’s display on higher variants. The top-spec Alpha trim elevates the experience with an Infinity sound system, ventilated front seats, and a 10-way powered driver’s seat, marking a first for Maruti in terms of luxury features. A panoramic sunroof, wireless charger, and connected car technology further enhance the premium feel, positioning the e Vitara as a feature-rich contender.
The interior design incorporates glossy black inserts, a floating center console, and a two-spoke multifunction steering wheel, giving it a sophisticated yet functional layout. However, some critics note that the rear headroom is slightly restricted due to the thick C-pillar, and visibility may be compromised for rear passengers. The 5-seat configuration ensures ample legroom and comfort, though it lacks the 7-seat option offered by some ICE SUVs in Maruti’s lineup, such as the Grand Vitara. Practicality is bolstered by features like an electronic parking brake, ISOFIX child seat mounts, and a 360-degree camera, making it a versatile choice for urban and highway driving.
Performance and Range
The Maruti e Vitara’s performance is tailored to efficiency rather than outright power, with two battery options: a 49 kWh pack delivering 144 PS and a 61 kWh pack offering 174 PS, both producing 192.5 Nm of torque. The front-wheel-drive (FWD) setup is standard across variants, though international markets may see a 4WD ALLGRIP-e option, which hasn’t been confirmed for India as of March 2025. The claimed range of over 500 km (ARAI) with the 61 kWh battery positions it competitively against rivals, though real-world figures may hover around 400-450 km, depending on driving conditions and usage of features like air conditioning.
Charging capabilities are a key highlight, with DC fast charging enabling an 80% charge in approximately 30-40 minutes, while a full charge via an AC wall charger takes 6-10 hours, depending on the battery size. The single-speed automatic transmission ensures smooth power delivery, and the top speed ranges from 150-160 kmph, adequate for highway cruising but not designed for spirited driving. The suspension setup—MacPherson strut at the front and torsion beam at the rear—prioritizes comfort over sporty handling, making it well-suited for India’s diverse road conditions.
Safety Features
Safety is a cornerstone of the e Vitara’s appeal, with Maruti introducing several firsts for the brand. All variants come equipped with 7 airbags as standard, a significant upgrade from the 6-airbag norm in many Maruti models. The Level 2 ADAS suite—including adaptive cruise control, collision mitigation assist, and lane-keeping assist—marks a leap forward in active safety, competing directly with premium EVs like the MG ZS EV. Additional features include a tyre pressure monitoring system (TPMS), all-disc brakes, ABS with EBD, and a 360-degree camera, ensuring comprehensive protection for occupants.
While the e Vitara’s crash test ratings from agencies like Global NCAP are pending as of March 2025, its robust HEARTECT-e platform and extensive safety kit suggest it could achieve a strong 4-5 star rating, aligning with Maruti’s renewed focus on safety across its portfolio. The inclusion of ISOFIX mounts and an electronic parking brake further enhances its family-friendly credentials.
Market Positioning and Consumer Appeal
The Maruti e Vitara enters a burgeoning segment of compact electric SUVs in India, where affordability, range, and brand trust are critical factors for success. Priced between Rs 17-22.50 lakh (ex-showroom), it undercuts premium rivals like the MG ZS EV (Rs 21-25 lakh) and Mahindra XEV 9e (Rs 21.90 lakh) while offering a competitive feature set. Maruti’s extensive service network—over 4,000 touchpoints across India—gives it a distinct advantage over newer entrants like MG and BYD, ensuring lower maintenance costs and easier access to spare parts. The e Vitara’s claimed range of over 500 km also rivals the Tata Curvv EV (400-500 km) and Hyundai Creta Electric (projected 450-500 km), making it a practical choice for both city commutes and long drives.
For buyers, the e Vitara appeals to a broad audience: eco-conscious urbanites seeking a sustainable daily driver, families needing a spacious and safe SUV, and Maruti loyalists eager to transition to electric mobility without abandoning the brand’s reliability. However, it faces challenges, such as the lack of a 4WD option in India and a slightly lower ground clearance compared to rivals, which may deter off-road enthusiasts. Additionally, while the feature list is impressive, some critics argue that the interior quality could be more premium to match competitors like the Creta Electric.
Close Competitors
The compact electric SUV segment in India is heating up, and the Maruti e Vitara faces stiff competition from established and upcoming models. Here’s an in-depth comparison with its closest rivals:
Tata Curvv EV
The Tata Curvv EV, priced between Rs 17.49-21.99 lakh, is a direct competitor with its sleek coupe-SUV design and strong electric credentials. Available with 45 kWh and 55 kWh battery packs, it offers a real-world range of 400-500 km, slightly below the e Vitara’s claimed figures. The Curvv EV boasts a 150 PS motor with 4WD potential in higher trims, giving it an edge in performance and versatility. Its interior is premium, with a 12.3-inch touchscreen and Level 2 ADAS, but it lacks the e Vitara’s 7-airbag standard and Maruti’s service reach. Tata’s dominance in India’s EV market, backed by a robust charging network, makes the Curvv EV a formidable rival.
MG ZS EV
The MG ZS EV, priced at Rs 21-25 lakh, is a well-established player with a 50.3 kWh battery delivering 176 PS and a 461 km range (ARAI). It offers a premium cabin with a 10.1-inch touchscreen, panoramic sunroof, and Level 2 ADAS, closely matching the e Vitara’s top-spec features. However, its higher price and limited service network compared to Maruti could be drawbacks. The ZS EV appeals to buyers seeking a proven EV with a strong global reputation, but the e Vitara’s lower entry price and brand trust could sway budget-conscious customers.
Hyundai Creta Electric
The Hyundai Creta Electric, expected to launch in mid-2025 with a price range of Rs 17.99-22 lakh, is poised to challenge the e Vitara head-on. Built on the popular Creta platform, it’s likely to feature a 50-55 kWh battery with a 450-500 km range and a 150-170 PS motor. Hyundai’s reputation for premium interiors, advanced tech (like a dual-screen setup), and safety features (6 airbags, ADAS) makes it a strong contender. While it may lack the e Vitara’s 7-airbag standard, its higher ground clearance (190-200 mm) and brand appeal could attract buyers seeking a rugged yet refined EV.
Mahindra BE 6
The Mahindra BE 6, priced at Rs 18.90 lakh, targets performance enthusiasts with a 59 kWh battery, 174 PS motor, and a 500 km range. Its bold design, 4WD option, and fast-charging capabilities (80% in 20-30 minutes) outshine the e Vitara in power and off-road potential. However, its higher price and limited variant options may deter cost-sensitive buyers. The BE 6’s focus on sporty dynamics contrasts with the e Vitara’s family-oriented practicality, giving Maruti an edge in mass-market appeal.
MG Windsor EV
The MG Windsor EV, priced at Rs 13.99-15.50 lakh, is a more affordable rival with a 38 kWh battery offering 331 km range and 136 PS. Its crossover design and compact size make it ideal for urban use, but it lags behind the e Vitara in range, features, and SUV presence. The Windsor EV’s lower price and unique styling (including a reclining rear seat) appeal to niche buyers, but it can’t match the e Vitara’s versatility or safety suite.
Competitive Edge
The Maruti e Vitara stands out with its affordable pricing, extensive service network, and feature-rich package, including segment-firsts like 7 airbags and Level 2 ADAS across all variants. Its over 500 km range matches or exceeds most rivals, while Maruti’s brand equity ensures trust and resale value. However, it lacks the premium interiors of the Creta Electric, the performance of the BE 6, or the coupe styling of the Curvv EV, positioning it as a practical, value-driven choice rather than a luxury or enthusiast-focused EV.
Final thoughts!
The Maruti e Vitara is a game-changer for Maruti Suzuki, blending the brand’s legacy of affordability and reliability with the demands of the electric future. With its competitive pricing (Rs 17-22.50 lakh), impressive range (over 500 km), and a host of modern features, it appeals to a wide range of buyers—from eco-conscious urbanites to families seeking a safe and practical SUV. The Delta, Zeta, and Alpha variants offer flexibility, while the robust safety suite and Maruti’s unmatched service network provide peace of mind. Against rivals like the Tata Curvv EV, MG ZS EV, Hyundai Creta Electric, Mahindra BE 6, and MG Windsor EV, the e Vitara holds its own with a balanced mix of value, range, and features, though it may not lead in premium appeal or raw performance.
As India’s EV market grows, the e Vitara’s success will hinge on Maruti’s ability to deliver on its promises of range, charging infrastructure support, and long-term reliability. For now, it’s a compelling option that could reshape the compact electric SUV segment, offering a taste of sustainable mobility without compromising on the practicality that Maruti is known for. Whether it becomes a market leader or a stepping stone for Maruti’s EV ambitions, the e Vitara is undeniably a bold step into a greener tomorrow.
