The Tata Curvv, launched by Tata Motors, represents a bold step into the burgeoning SUV-coupe segment in India, blending the rugged utility of an SUV with the sleek, sporty aesthetics of a coupe. Unveiled on September 2, 2024, for its internal combustion engine (ICE) variants and August 7, 2024, for its electric version (Curvv EV), this vehicle has quickly captured attention in the Indian automotive market. With its striking design, advanced features, and a variety of powertrain options, the Curvv aims to cater to a diverse audience seeking style, performance, and practicality. Tata Motors, a brand synonymous with safety and innovation in India, has positioned the Curvv as a competitor in the highly contested compact and mid-size SUV segments, challenging established players with its unique proposition.
The Curvv stands out with its sloping roofline, a rarity among mass-market SUVs in India, paired with a robust feature set that includes Level-2 ADAS (Advanced Driver Assistance Systems), a panoramic sunroof, and a spacious 500-litre boot. Available in both ICE (petrol and diesel) and electric variants, it offers buyers flexibility in choosing their preferred powertrain. The car’s design philosophy, dubbed by Tata as “SUV muscle meets coupé finesse,” reflects a blend of power and elegance, appealing to urban buyers who crave a distinctive yet practical vehicle. Backed by a 5-star Bharat NCAP safety rating, the Curvv also underscores Tata’s commitment to safety, a hallmark of the brand’s recent offerings like the Nexon and Harrier.
This detailed exploration of the Tata Curvv will cover its technical specifications, variants, pricing across metro cities, and an in-depth analysis of its features, performance, and market positioning. We’ll also examine its close competitors to understand how it stacks up in this crowded segment.
Technical Specifications
The Tata Curvv comes equipped with multiple powertrain options, catering to different driving preferences. Below is a comprehensive table summarizing the technical specifications for its petrol, diesel, and electric variants, sourced from credible automotive platforms like CarDekho, ZigWheels, and CarWale.
| Parameter | Petrol (1.2L Revotron) | Petrol (1.2L Hyperion GDi) | Diesel (1.5L Kryojet) | Electric (45 kWh) | Electric (55 kWh) |
|---|---|---|---|---|---|
| Engine Type | 1.2L Turbo Petrol | 1.2L Turbo GDi Petrol | 1.5L Turbo Diesel | Electric Motor | Electric Motor |
| Displacement (cc) | 1199 | 1199 | 1497 | – | – |
| Max Power | 118 bhp @ 5500 rpm | 123 bhp @ 5000 rpm | 113 bhp @ 3750 rpm | 148 bhp | 165 bhp |
| Max Torque | 170 Nm @ 1750-4000 rpm | 225 Nm @ 1750-3500 rpm | 260 Nm @ 1500-2750 rpm | 215 Nm | 215 Nm |
| Transmission | 6-speed MT / 7-speed DCT | 6-speed MT / 7-speed DCT | 6-speed MT / 7-speed DCA | Single-speed AT | Single-speed AT |
| Drive Type | FWD | FWD | FWD | FWD | FWD |
| Fuel Type | Petrol | Petrol | Diesel | Electric | Electric |
| Mileage/Range | 12-15 kmpl | 14-16 kmpl | 17-19 kmpl | 502 km (claimed) | 585 km (claimed) |
| Battery Capacity | – | – | – | 45 kWh | 55 kWh |
| Charging Time (10-80%) | – | – | – | 40 min (60 kW DC) | 40 min (70 kW DC) |
| Length (mm) | 4308 | 4308 | 4308 | 4310 | 4310 |
| Width (mm) | 1810 | 1810 | 1810 | 1810 | 1810 |
| Height (mm) | 1630 | 1630 | 1630 | 1637 | 1637 |
| Wheelbase (mm) | 2560 | 2560 | 2560 | 2560 | 2560 |
| Ground Clearance (mm) | 208 | 208 | 208 | 190 | 186 |
| Boot Space (litres) | 500 | 500 | 500 | 500 | 500 |
| Fuel Tank Capacity (L) | 44 | 44 | 44 | – | – |
| Tyre Size | 215/65 R16 – 215/55 R18 | 215/55 R18 | 215/65 R16 – 215/55 R18 | 215/55 R18 | 215/55 R18 |
These specifications highlight the Curvv’s versatility, offering a range of engines from the efficient 1.2L Revotron petrol to the powerful 1.5L Kryojet diesel, alongside electric options that promise impressive range and quick charging capabilities.
Variants
The Tata Curvv is available in an extensive lineup of variants, ensuring there’s an option for every budget and preference. Below is a table detailing the key variants for both ICE and EV models.
| Variant | Powertrain | Transmission | Key Features |
|---|---|---|---|
| Smart | Petrol (1.2L Revotron) | 6-speed MT | LED DRLs, 6 airbags, ABS, basic infotainment |
| Pure Plus | Petrol/Diesel | MT/DCT | Touchscreen, cruise control, rear parking sensors |
| Creative | Petrol/Diesel | MT/DCT | 360-degree camera, wireless charging, alloy wheels |
| Creative Plus S | Petrol/Diesel | MT/DCT | Panoramic sunroof, Level-2 ADAS, ventilated seats |
| Accomplished S | Petrol/Diesel | MT/DCT | 12.3-inch infotainment, JBL audio, gesture-controlled tailgate |
| Accomplished Plus A | Petrol/Diesel | DCT | Fully loaded with all features, premium interior |
| Creative 45 | Electric (45 kWh) | Single-speed AT | LED lighting, basic ADAS, 10.25-inch digital cluster |
| Accomplished 55 | Electric (55 kWh) | Single-speed AT | Panoramic sunroof, Level-2 ADAS, 12.3-inch touchscreen |
| Empowered Plus A 55 | Electric (55 kWh) | Single-speed AT | Top-spec with all features, JBL sound system, advanced safety suite |
The Curvv offers 34 ICE variants and 7 EV variants, providing buyers with a wide array of choices in terms of features, powertrains, and transmission types.
Price in Metro Cities
Pricing for the Tata Curvv varies across metro cities due to differences in RTO charges, insurance, and taxes. Below is a table showcasing the on-road prices for select variants in key metro cities as of March 23, 2025, based on data from CarWale and CarDekho.
| Variant | Delhi (₹ Lakh) | Mumbai (₹ Lakh) | Bangalore (₹ Lakh) | Chennai (₹ Lakh) |
|---|---|---|---|---|
| Smart (Petrol MT) | 11.25 | 11.79 | 12.12 | 11.95 |
| Pure Plus S (Diesel DCA) | 15.43 | 16.20 | 16.58 | 16.35 |
| Accomplished Plus A (Petrol DCT) | 21.96 | 23.24 | 23.92 | 23.60 |
| Creative 45 (EV) | 18.47 | 19.40 | 19.85 | 19.60 |
| Empowered Plus A 55 (EV) | 22.60 | 23.80 | 24.40 | 24.10 |
These prices are indicative and subject to change based on dealer offers, additional accessories, and local taxes.
About the Tata Curvv
Design and Aesthetics
The Tata Curvv’s design is its most striking attribute, setting it apart in a sea of boxy SUVs. The sloping roofline not only enhances its aerodynamic profile but also gives it a sporty, coupe-like stance that’s rare in its price bracket. The front fascia features sequential LED DRLs with welcome and goodbye animations, paired with bi-function LED headlamps and fog lamps with cornering functionality. The flush door handles, a design cue borrowed from premium vehicles, add to its sleek look while improving aerodynamics. The rear is equally impressive, with connected LED taillamps and a subtle spoiler, complemented by a shark-fin antenna. Available in colors like Gold Essence, Flame Red, and Opera Blue, the Curvv’s exterior is designed to turn heads.
Inside, the cabin reflects a modern, tech-laden approach. The dashboard houses a massive 12.3-inch touchscreen infotainment system by Harman, supporting wireless Apple CarPlay and Android Auto. The 10.25-inch digital driver display offers customizable views, while the four-spoke steering wheel with an illuminated Tata logo adds a touch of sophistication. Higher variants feature a panoramic sunroof, ventilated front seats, and a premium JBL 9-speaker sound system, elevating the cabin experience. However, the sloping roofline does compromise rear headroom, making it less ideal for taller passengers, a trade-off for its stylish silhouette.
Performance and Driving Dynamics
The Curvv’s performance varies across its powertrains. The 1.2L Revotron petrol engine, producing 118 bhp, is adequate for city driving but feels less refined due to its three-cylinder configuration, which introduces some vibrations. The newer 1.2L Hyperion GDi turbo-petrol, with 123 bhp and 225 Nm, offers a sportier drive, especially with the 7-speed DCT, delivering smoother shifts and better highway performance. The 1.5L Kryojet diesel, generating 113 bhp and a robust 260 Nm, is the torque king, excelling in low-end grunt for effortless cruising and city maneuverability. Its six-speed manual or seven-speed DCA (dual-clutch automatic) options provide flexibility, with the latter enhancing convenience in traffic.
The electric variants, powered by 45 kWh and 55 kWh battery packs, deliver instant torque (215 Nm) and impressive claimed ranges of 502 km and 585 km, respectively. The 55 kWh version accelerates from 0-100 kmph in under 10 seconds, with a top speed of 160 kmph, making it a compelling choice for eco-conscious buyers seeking performance. Multiple drive modes—Eco, City, and Sport—allow drivers to tailor the experience, with the electric models offering regenerative braking via paddle shifters.
The Curvv’s suspension is well-tuned for Indian roads, absorbing bumps effectively while maintaining high-speed stability. Body roll is minimal compared to taller SUVs, thanks to its lower centre of gravity. The steering is light and responsive, aiding maneuverability in tight urban spaces, though it lacks the feedback enthusiasts might crave on twisty roads.
Features and Technology
Tata has loaded the Curvv with features to justify its premium positioning. Safety is a highlight, with a 5-star Bharat NCAP rating, six airbags, ABS with EBD, a 360-degree camera, and Level-2 ADAS (including adaptive cruise control, lane keep assist, and forward collision warning). The gesture-controlled powered tailgate is a segment-first, adding convenience for loading the expansive 500-litre boot. Other standout features include wireless charging, connected car tech via iRA, and a voice-assisted sunroof supporting over 250 commands in multiple languages.
However, quality control remains a concern, with reports of inconsistent fit and finish—uneven panel gaps and subpar plastic quality in some areas detract from the premium feel. Storage spaces are also limited, with awkwardly placed front cupholders and no seatback pockets for rear passengers.
Practicality and Comfort
The Curvv’s 500-litre boot is a class leader, easily accommodating large suitcases and additional bags, enhanced by a 60:40 split rear seat for added versatility. Front seats offer good support, though the driver’s seat height might feel short for some. Rear seating, however, is a mixed bag—legroom and knee room are adequate for a 5’8” occupant, but the sloping roofline reduces headroom, making it less comfortable for taller passengers. Three adults in the back feel cramped due to the vehicle’s width, positioning it better as a four-seater.
The ride quality is comfortable, with the suspension smoothing out rough patches effectively. The AC is powerful, with rear vents ensuring quick cooling, though the lack of a hybrid option limits fuel efficiency in city conditions, where petrol variants average 8-11 kmpl.
Market Positioning and Ownership Experience
Priced between ₹10 lakh and ₹22.60 lakh (on-road), the Curvv competes in the compact and mid-size SUV segments, offering a unique coupe-SUV proposition. Tata’s extensive service network and reputation for low maintenance costs bolster its appeal, though the DCT’s long-term reliability remains under scrutiny, with some users reporting glitches. The Curvv’s association with the 2025 IPL as the official car, along with brand ambassador Vicky Kaushal, enhances its visibility among younger buyers.
Close Competitors
The Tata Curvv faces stiff competition from established SUVs and upcoming models. Here’s how it compares:
- Hyundai Creta
- Price: ₹11.11-20.50 lakh (on-road, Delhi)
- Pros: Refined 1.5L engines, spacious cabin, premium interiors
- Cons: No coupe styling, higher base price
- Edge: The Creta dominates sales with its proven reliability and comfort, but lacks the Curvv’s distinctive design and EV option.
- Kia Seltos
- Price: ₹10.90-20.40 lakh (on-road, Delhi)
- Pros: Feature-rich, peppy turbo-petrol, stylish looks
- Cons: No diesel DCT, less boot space (433L)
- Edge: The Seltos matches the Curvv in features but misses the coupe flair and electric variant.
- Citroen Basalt
- Price: ₹7.99-13.83 lakh (ex-showroom)
- Pros: Affordable coupe-SUV, smooth ride
- Cons: Limited features, no diesel or EV option
- Edge: The Basalt undercuts the Curvv in price but trails in tech and powertrain variety.
- Tata Nexon EV
- Price: ₹12.49-19.29 lakh (on-road, Delhi)
- Pros: Affordable EV, strong brand trust
- Cons: Smaller size, less range (465 km max)
- Edge: The Nexon EV is a cheaper electric alternative, but the Curvv EV offers more space and range.
- MG ZS EV
- Price: ₹18.98-25.20 lakh (ex-showroom)
- Pros: Premium EV, 461 km range
- Cons: Higher price, limited service network
- Edge: The ZS EV competes with the Curvv EV but lacks the ICE flexibility and lower entry price.
The Curvv’s unique selling points—its coupe design, diverse powertrains, and competitive pricing—give it an edge over traditional SUVs, though it must overcome quality niggles and rear-seat compromises to truly dominate.
Final Thoughts!
The Tata Curvv is a bold and ambitious offering from Tata Motors, blending style, technology, and practicality in a package that appeals to modern Indian buyers. Its striking design, extensive variant lineup, and 5-star safety credentials make it a compelling choice in the compact and mid-size SUV segments. While it excels in features, performance, and boot space, the rear-seat experience and inconsistent build quality are areas for improvement. Against competitors like the Hyundai Creta and Kia Seltos, the Curvv stands out for its coupe-SUV novelty and electric option, positioning it as a forward-thinking alternative for those seeking something beyond the conventional. Whether you’re drawn to its sporty aesthetics or its tech-laden cabin, the Tata Curvv is undeniably a vehicle worth considering in 2025.
