The Hero Pleasure Plus, a flagship scooter from Hero MotoCorp, has carved a niche in the Indian two-wheeler market with its blend of style, comfort, and fuel efficiency. Launched as a successor to the iconic Hero Pleasure, this scooter has evolved to cater to a broader audience, moving beyond its initial positioning as a women-centric vehicle to a unisex commuter that appeals to both young riders and urban professionals. Known for its lightweight design and retro-modern aesthetics, the Pleasure Plus combines practicality with a fun riding experience, making it a popular choice for navigating the bustling streets of India. With a focus on affordability and low maintenance, it competes fiercely in the 110cc scooter segment, challenging established players like the Honda Activa 6G and TVS Jupiter. This detailed exploration covers the scooter’s technical specifications, variants, pricing, features, and its standing among competitors, offering a comprehensive guide for potential buyers.
Technical Specifications
Below is a detailed tabular breakdown of the Hero Pleasure Plus technical specifications, sourced and verified from reputable platforms like BikeDekho and BikeWale.
| Specification | Details |
|---|---|
| Engine Type | Air-cooled, 4-stroke, Single-cylinder OHC |
| Displacement | 110.9 cc |
| Max Power | 8.15 PS @ 7000 rpm |
| Max Torque | 8.7 Nm @ 5500 rpm |
| Mileage (Claimed) | 50 kmpl (ARAI) |
| Fuel System | Fuel Injection (BS6 Phase 2 compliant) |
| Transmission | Automatic (CVT with dry centrifugal clutch) |
| Starting System | Kick and Self Start |
| Front Suspension | Bottom Link with Spring-loaded Hydraulic Damper |
| Rear Suspension | Swingarm with Spring-loaded Hydraulic Damper |
| Brakes (Front & Rear) | 130 mm Drum (Integrated Braking System) |
| Tyres (Front) | 90/100-10 (Tubeless) |
| Tyres (Rear) | 90/100-10 (Tubeless) |
| Wheel Size | 10 inches (Alloy/Cast wheels depending on variant) |
| Length | 1769 mm |
| Width | 704 mm |
| Height | 1161 mm |
| Wheelbase | 1238 mm |
| Ground Clearance | 155 mm |
| Seat Height | 765 mm |
| Kerb Weight | 104 kg (LX), 106 kg (VX, Xtec variants) |
| Fuel Tank Capacity | 4.8 liters |
| Under-seat Storage | Approx. 14 liters |
| Ground Clearance | 155 mm |
Variants
The Hero Pleasure Plus is offered in multiple variants to cater to diverse customer preferences, ranging from budget-friendly to feature-rich models. The table below outlines the variants available as of April 2025.
| Variant | Key Features |
|---|---|
| LX | Analogue console, halogen headlamp, steel wheels, basic color options |
| VX | Digi-analogue console, cast wheels, glove box, boot lamp, more color options |
| Xtec ZX | LED projector headlamp, chrome accents, semi-digital console |
| Xtec ZX Jubilant Yellow | Vibrant yellow shade, same features as Xtec ZX |
| Xtec Sports | Sporty graphics, Abrax Orange Blue color, semi-digital console |
| Xtec Connected | Bluetooth connectivity, Hero Connect app, call/SMS alerts, geo-fencing |
Price in Metro Cities
Pricing for the Hero Pleasure Plus varies across metro cities due to differences in RTO charges, insurance, and taxes. The following table provides ex-showroom and approximate on-road prices in key cities as of April 2025, based on data from BikeDekho and ZigWheels.
| City | Variant | Ex-Showroom Price (₹) | On-Road Price (₹) |
|---|---|---|---|
| Delhi | LX | 71,763 | 85,620 |
| VX | 75,213 | 89,343 | |
| Xtec ZX | 79,213 | 91,781 | |
| Xtec ZX Jubilant Yellow | 80,663 | 93,231 | |
| Xtec Sports | 79,738 | 92,306 | |
| Xtec Connected | 83,813 | 98,741 | |
| Mumbai | LX | 72,263 | 87,500 |
| VX | 75,713 | 91,200 | |
| Xtec Connected | 84,313 | 100,500 | |
| Bengaluru | LX | 72,763 | 88,000 |
| VX | 76,213 | 92,000 | |
| Xtec Connected | 84,813 | 101,200 | |
| Kolkata | LX | 72,013 | 86,800 |
| VX | 75,463 | 90,500 | |
| Xtec Connected | 84,063 | 99,900 | |
| Chennai | LX | 72,513 | 87,700 |
| VX | 75,963 | 91,500 | |
| Xtec Connected | 84,563 | 100,800 |
About the Hero Pleasure Plus
Design and Aesthetics
The Hero Pleasure Plus embraces a retro-modern design that blends classic styling with contemporary flair. Its slim profile, rounded edges, and chrome accents (especially in higher variants) give it a premium yet approachable look. The scooter’s front apron features a large halogen headlamp in the LX and VX variants, while the Xtec models sport a projector LED headlamp—a first in the 110cc segment—offering 25% more light intensity for enhanced visibility. The chrome garnish on the headlight cover, mirrors, and muffler protector adds a touch of elegance, making it stand out in a crowd of utilitarian scooters. With a palette of nine vibrant colors, including Jubilant Yellow, Abrax Orange Blue, and Midnight Black, the Pleasure Plus appeals to youthful riders seeking individuality. The dual-tone seat and colored inner panels in the Xtec Sports variant further amplify its sporty appeal, while the minimalist yet functional design ensures it remains practical for daily commuting.
Engine and Performance
At the heart of the Hero Pleasure Plus lies a 110.9cc air-cooled, single-cylinder engine, delivering 8.15 PS of power at 7000 rpm and 8.7 Nm of torque at 5500 rpm. This BS6 Phase 2-compliant engine, equipped with fuel injection and Hero’s proprietary Xsens technology, offers a refined performance tailored for urban environments. The engine is paired with a continuously variable transmission (CVT) and a dry automatic centrifugal clutch, ensuring smooth power delivery and jerk-free acceleration. While not designed for high-speed thrills, the scooter achieves a top speed of around 70-75 kmph, sufficient for city rides. The i3s technology (Idle Stop-Start System) enhances fuel efficiency by shutting off the engine during prolonged idling, contributing to its claimed mileage of 50 kmpl (ARAI). Real-world mileage, as reported by users on BikeWale, ranges between 40-50 kmpl, depending on riding conditions, making it a cost-effective option for budget-conscious commuters.
Ride and Handling
The Hero Pleasure Plus is engineered for ease of handling, a critical factor for its target audience of novice riders and women. Weighing between 104-106 kg, it is one of the lightest scooters in its segment, allowing effortless maneuvering through congested city streets. The 10-inch tubeless tyres provide adequate grip, while the bottom-link front suspension and swingarm-mounted rear shock absorber absorb minor road imperfections. However, some users note that the suspension feels slightly stiff, transmitting bumps to the handlebars on rough roads, as mentioned in BikeDekho reviews. The integrated braking system (IBS) enhances safety by distributing braking force between the front and rear 130 mm drum brakes, reducing stopping distances by up to 15%. With a seat height of 765 mm and a ground clearance of 155 mm, the scooter accommodates riders of varying statures while navigating speed breakers and uneven surfaces with ease.
Comfort and Ergonomics
Comfort is a cornerstone of the Hero Pleasure Plus experience. The long, well-padded seat ensures a relaxed posture for both rider and pillion, making it suitable for short to medium commutes. The dual-tone seat in higher variants adds a premium touch, while the pillion backrest (standard in Xtec models) enhances safety and comfort for passengers. The scooter’s compact dimensions—1769 mm in length and 704 mm in width—make it easy to park and handle in tight spaces. A 4.8-liter fuel tank supports a decent riding range, while the 14-liter under-seat storage accommodates a helmet and small groceries. Additional storage includes a front glove box with a USB charging port in VX and Xtec variants, catering to modern connectivity needs. The low kerb weight and tight turning radius further enhance its appeal for urban riders, particularly women, as highlighted in ZigWheels user feedback.
Advanced Features
The Hero Pleasure Plus stands out with its feature-rich offerings, particularly in the Xtec variants. The semi-digital instrument console provides essential readouts like speed, fuel level, odometer, and trip meter, with the Xtec Connected variant adding Bluetooth connectivity via the Hero Connect app. This app enables call and SMS alerts, geo-fencing, tow-away alerts, and vehicle tracking, enhancing safety and convenience. The projector LED headlamp in Xtec models offers superior illumination, complemented by anti-fog and anti-glare properties. Other notable features include a side-stand engine cutoff for added safety, a boot lamp for nighttime access, and chrome styling elements that elevate its premium quotient. The i3s technology not only boosts mileage but also reduces emissions, aligning with eco-conscious trends. While lower variants like LX lack these advanced features, they retain essentials like an analogue console and halogen headlamp to keep costs down.
Variants and Customization
The Hero Pleasure Plus offers six distinct variants, allowing buyers to choose based on budget and preferences. The LX variant is the most affordable, targeting cost-conscious buyers with basic features like steel wheels and an analogue console. The VX steps up with cast alloy wheels, a digi-analogue console, and additional storage options, striking a balance between price and functionality. The Xtec ZX introduces premium touches like chrome accents and an LED headlamp, while the Xtec ZX Jubilant Yellow and Xtec Sports cater to those seeking vibrant aesthetics with sporty graphics. The top-tier Xtec Connected variant is the most feature-packed, offering smartphone integration and advanced safety alerts. This tiered approach ensures the Pleasure Plus appeals to a wide demographic, from students to working professionals, as noted in auto.hindustantimes.com.
Pricing and Value Proposition
The Hero Pleasure Plus is competitively priced, with ex-showroom prices ranging from ₹71,763 for the LX variant to ₹83,813 for the Xtec Connected in Delhi. On-road prices, factoring in RTO and insurance, range from ₹85,620 to ₹98,741 in metro cities, as per ZigWheels. This pricing positions it as one of the most affordable 110cc scooters in India, undercutting rivals like the Honda Activa 6G (starting at ₹92,181 on-road in Delhi) and TVS Jupiter (₹88,561 on-road). The Pleasure Plus offers excellent value for money, combining modern features, reliable performance, and low maintenance costs. Hero’s extensive service network further enhances its appeal, ensuring spare parts and after-sales support are readily available, a point emphasized in carandbike.com reviews.
Close Competitors
The Hero Pleasure Plus operates in a fiercely competitive segment, facing off against several established scooters. Below is an in-depth comparison with its closest rivals:
Honda Activa 6G
The Honda Activa 6G is the segment leader, renowned for its reliability and brand trust. Powered by a 109.51cc engine producing 7.79 PS and 8.84 Nm, it offers slightly less power but comparable torque to the Pleasure Plus. Its telescopic front suspension provides a smoother ride, and features like a silent start system and external fuel filler add convenience. However, the Activa 6G is heavier (107 kg) and pricier (₹92,181-98,731 on-road in Delhi), making the Pleasure Plus a more budget-friendly option for lightweight handling enthusiasts. The Activa’s under-seat storage is marginally larger, but it lacks the Pleasure Plus’s Bluetooth connectivity in base variants.
TVS Jupiter
The TVS Jupiter is another formidable rival, equipped with a 109.7cc engine delivering 7.88 PS and 8.8 Nm. Its gas-charged rear suspension and external fuel filler enhance ride quality and usability, while a 21-liter under-seat storage outclasses the Pleasure Plus. Priced from ₹88,561 (on-road in Delhi), it’s costlier but offers premium features like a digital console in top variants. The Jupiter is heavier (109 kg), which may deter novice riders compared to the Pleasure Plus’s 104-106 kg kerb weight. Both scooters share similar mileage (50-55 kmpl), but the Pleasure Plus edges out with its retro styling and LED headlamp in Xtec models.
TVS Scooty Zest 110
The TVS Scooty Zest 110, aimed at female riders, features a 109.7cc engine with 7.81 PS and 8.8 Nm. Its 19-liter under-seat storage and lightweight design (103 kg) make it a direct competitor to the Pleasure Plus. Priced slightly lower (₹85,000-90,000 on-road in Delhi), it offers a telescopic front suspension for better handling but lacks advanced features like Bluetooth connectivity or an LED headlamp. The Pleasure Plus stands out with its modern aesthetics and feature-rich Xtec variants, giving it an edge for tech-savvy buyers.
Hero Xoom 110
Hero’s own Xoom 110 is a sportier alternative, powered by a 110.9cc engine producing 8.15 PS and 8.7 Nm—identical to the Pleasure Plus. It features cornering lights and a digital console in top variants, appealing to younger riders. Priced similarly (₹85,000-95,000 on-road in Delhi), it offers a telescopic front suspension for improved ride quality but has a slightly heavier build (108 kg). The Pleasure Plus, with its retro charm and lighter weight, remains a better choice for those prioritizing ease of use and classic styling.
Market Positioning and Appeal
The Hero Pleasure Plus has transitioned from its original tagline, “Why should boys have all the fun?”, to a gender-neutral scooter that appeals to a diverse audience. Its lightweight construction and user-friendly ergonomics make it ideal for novice riders, particularly women and college students, while its modern features attract urban professionals. The scooter’s retro-inspired design, combined with vibrant color options, ensures it stands out in a market dominated by utilitarian scooters. Hero’s focus on fuel efficiency and low maintenance aligns with the needs of cost-conscious buyers, while the Xtec variants cater to those seeking technology-driven features. The Pleasure Plus’s affordable pricing and Hero’s extensive dealership network—covering even tier-2 and tier-3 cities—enhance its accessibility, as noted in 91wheels.com.
Strengths and Weaknesses
The Hero Pleasure Plus excels in several areas. Its lightweight build and compact dimensions make it a breeze to handle, especially in traffic-heavy cities like Delhi and Mumbai. The fuel-efficient engine and i3s technology ensure low running costs, while the feature-packed Xtec variants offer modern conveniences like Bluetooth connectivity and LED lighting. The scooter’s retro-modern styling and vibrant colors add a fun element, appealing to younger riders. However, it has some drawbacks. The stiff suspension can feel uncomfortable on pothole-ridden roads, as reported by BikeDekho users. The 4.8-liter fuel tank limits long-distance travel, and the absence of a disc brake option or telescopic suspension puts it at a disadvantage against rivals like the Activa 6G and Jupiter. Additionally, the under-seat storage (14 liters) is smaller than competitors like the Jupiter (21 liters).
Customer Feedback and Reliability
User reviews on platforms like BikeWale and ZigWheels highlight the Hero Pleasure Plus as a reliable and practical commuter. Owners praise its smooth engine, fuel efficiency, and ease of handling, particularly for short urban trips. The low maintenance costs and availability of spare parts through Hero’s vast service network are frequently mentioned positives. However, some users express dissatisfaction with the suspension stiffness and limited storage, suggesting improvements in these areas. The Xtec variants receive high praise for their modern features, with the Bluetooth-enabled console being a standout for tech-savvy riders. Overall, the Pleasure Plus enjoys a strong reputation for dependability and value, reinforced by Hero MotoCorp’s market leadership in the two-wheeler segment, as reported by auto.hindustantimes.com.
Future Prospects and Updates
Hero MotoCorp has kept the Pleasure Plus relevant through periodic updates, such as the introduction of the Xtec Sports variant in 2024 and the BS6 Phase 2 compliance in 2023. Future iterations could include a disc brake option, telescopic suspension, or an electric variant to align with India’s push for sustainable mobility. Given Hero’s focus on innovation—evident in features like the projector LED headlamp and Hero Connect app—the Pleasure Plus is likely to remain a strong contender in the 110cc segment. The brand’s ability to balance affordability with modern technology will be key to sustaining its appeal against evolving competitors, as suggested by trends on 91wheels.com.
Final Thoughts!
The Hero Pleasure Plus is a compelling choice in India’s 110cc scooter market, blending retro-modern aesthetics, fuel efficiency, and user-friendly features. Its lightweight design and affordable pricing make it ideal for novice riders and urban commuters, while the Xtec variants cater to those seeking advanced technology. Despite minor drawbacks like a stiff suspension and limited storage, its reliable engine, low maintenance costs, and Hero’s robust service network ensure it delivers excellent value for money. Competing closely with the Honda Activa 6G, TVS Jupiter, and TVS Scooty Zest, the Pleasure Plus holds its own with a unique mix of style and practicality. Whether you’re a student zipping through city streets or a professional seeking a hassle-free commute, the Hero Pleasure Plus offers a pleasurable riding experience that lives up to its name.
