The Force Urbania, launched by Force Motors, represents a bold step in redefining shared mobility and family transportation in India. Unveiled at the 2020 Auto Expo under the codename T1N, its production was delayed due to the COVID-19 pandemic but finally hit the market with a significant investment of ₹1,000 crore. Designed as a modern, versatile van, the Force Urbania blends style, comfort, and safety, making it an appealing choice for large families, commercial operators, and even those seeking a customizable travel solution. Unlike traditional vans or tempo travellers, the Urbania stands out with its monocoque chassis, car-like driving dynamics, and a Mercedes-derived engine, offering a unique combination of practicality and premium features. Positioned as a competitor to popular MPVs like the Toyota Innova Crysta and even larger vehicles like the Toyota HiAce, the Urbania caters to a growing demand for spacious yet manageable transport options in urban and highway settings.
Force Motors, a company with a rich legacy of producing rugged vehicles like the Gurkha and reliable commercial vans, has crafted the Urbania to appeal to both private buyers and fleet operators. Available in multiple seating configurations and wheelbase options, it promises flexibility, fuel efficiency, and a host of safety features that set it apart in its segment. Whether you’re planning a family outing, a corporate shuttle, or a bespoke camper conversion, the Force Urbania aims to deliver a world-class experience at a competitive price point. In this detailed product overview, we’ll explore its technical specifications, variants, pricing in metro cities, and an in-depth analysis of what makes this vehicle a standout option, alongside its close competitors.
Technical Specifications
The Force Urbania is powered by a robust diesel engine and comes equipped with modern features that enhance its performance, safety, and comfort. Below is a comprehensive table of its technical specifications, sourced and verified from platforms like CarDekho, ZigWheels, and CarWale as of March 15, 2025.
| Parameter | Details |
|---|---|
| Engine Type | FM 2.6 CR ED TCIC (Mercedes-derived, BS-VI compliant) |
| Displacement | 2596 cc |
| Max Power | 114 bhp @ 2950 rpm |
| Max Torque | 350 Nm @ 1400-2200 rpm |
| Transmission | 5-Speed Manual (Synchromesh) |
| Fuel Type | Diesel |
| Fuel Tank Capacity | 70 Litres |
| Mileage | 11 kmpl (Highway: 11-14 kmpl, City: 8-10 kmpl, depending on load) |
| Emission Norm | BS-VI |
| Drive Type | Rear-Wheel Drive (RWD) |
| Gross Vehicle Weight (GVW) | 3625 kg (3350WB), 4135 kg (3615WB), 4610 kg (4400WB) |
| Wheelbase Options | 3350 mm, 3615 mm, 4400 mm |
| Length | 5440 mm (3350WB), 6225 mm (3615WB), 7010 mm (4400WB) |
| Width | 2095 mm |
| Height | 2550 mm |
| Ground Clearance | 200 mm |
| Seating Capacity | 10, 13, 14, 17 (depending on variant) |
| Suspension (Front) | Independent with Transverse Springs and Dual-Acting Telescopic Shock Absorbers |
| Suspension (Rear) | Parabolic Leaf Springs with Hydraulic Shock Absorbers |
| Brakes | All-Wheel Disc Brakes with ABS and EBD |
| Tyres | 235/65 R16 |
| Safety Features | Dual Airbags (Driver + Co-driver), ESP (optional), Hill Hold Assist, Reverse Parking Sensors with Camera, Engine Immobiliser |
| Comfort Features | Triple AC System, Individual AC Vents, Power Steering, Power Windows (Front), Touchscreen Infotainment (variant-dependent) |
These specifications highlight the Urbania’s capability to handle diverse driving conditions while prioritizing passenger comfort and safety.
Variants
The Force Urbania is offered in multiple configurations to cater to different needs, from compact family vans to larger commercial setups. Below is a table detailing its variants, based on wheelbase and seating capacity.
| Variant Name | Wheelbase | Seating Capacity | Key Features |
|---|---|---|---|
| Urbania 3350WB 10Str | 3350 mm | 10 + Driver | Compact size, ideal for private registration |
| Urbania 3615WB 13Str | 3615 mm | 13 + Driver | Balanced size, popular for family and fleet use |
| Urbania 3615WB 14Str | 3615 mm | 14 + Driver | Extra seating, suitable for larger groups |
| Urbania 4400WB 17Str | 4400 mm | 17 + Driver | Longest wheelbase, maximum capacity for commercial use |
| Urbania 4400WB 13Str | 4400 mm | 13 + Driver | Spacious layout with fewer seats for added comfort |
Each variant is designed with flexibility in mind, allowing buyers to choose based on their specific requirements, whether it’s a private family vehicle or a commercial shuttle.
Price in Metro Cities
The pricing of the Force Urbania varies across metro cities due to differences in RTO charges, insurance, and local taxes. Below is a table of its on-road prices (as of March 15, 2025), sourced from CarDekho and other reliable platforms. Prices are approximate and subject to dealership offers.
| City | Variant | Ex-Showroom Price (₹ Lakh) | On-Road Price (₹ Lakh) |
|---|---|---|---|
| New Delhi | 3350WB 10Str | 30.51 | 36.50 |
| 3615WB 14Str | 31.25 | 37.50 | |
| 4400WB 17Str | 33.15 | 39.19 | |
| Mumbai | 3350WB 10Str | 30.51 | 36.86 |
| 3615WB 14Str | 31.25 | 37.80 | |
| 4400WB 17Str | 33.15 | 39.50 | |
| Bangalore | 3350WB 10Str | 30.51 | 38.38 |
| 3615WB 14Str | 31.25 | 39.20 | |
| 4400WB 17Str | 33.15 | 40.00 | |
| Hyderabad | 3350WB 10Str | 30.51 | 37.77 |
| 3615WB 14Str | 31.25 | 38.60 | |
| 4400WB 17Str | 33.15 | 39.80 |
These prices reflect the base models, with additional customizations or higher trims potentially increasing the cost.
About the Force Urbania
Design and Build Quality
The Force Urbania breaks away from the boxy, utilitarian design of traditional vans with its sleek, aerodynamic styling. Measuring approximately 18 feet in length (for the longest variant), 7 feet in width, and 8 feet in height, it’s undeniably large, yet its smooth lines and modern aesthetics help conceal its bulk. The front fascia features LED DRLs, projector headlamps, and fog lamps, lending it a premium look uncommon in its category. The signature twin-strip LED tail lamps with light guide technology add a distinctive touch, while the high-strength steel body ensures durability and crash protection. Built on a monocoque chassis—a rarity for vans in this segment—the Urbania offers car-like rigidity, reduced body roll, and improved stability, making it a standout in terms of structural integrity.
Inside, the Urbania prioritizes passenger comfort with a spacious cabin, full stand-up height, and wide aisles. The longest passenger compartment in its class provides ample legroom, while the semi-forward design with a single-panel firewall minimizes engine noise and dust intrusion. The seats are ergonomically designed with optimal torso angles, lumbar support, and reclining options, ensuring a fatigue-free ride even on long journeys. The triple AC system, complete with individual vents, delivers uniform cooling—a boon in India’s hot climate. For private buyers, the ability to customize the interior, such as converting it into a caravan or luxury lounge, adds to its appeal.
Engine and Performance
At the heart of the Force Urbania lies the FM 2.6 CR ED TCIC diesel engine, a Mercedes-derived powerplant that delivers 114 bhp and a robust 350 Nm of torque. While the engine’s roots trace back to an older Mercedes design, its wide torque band ensures smooth drivability across city and highway conditions. Paired with a 5-speed manual transmission, the Urbania offers effortless gear shifts and decent low-end grunt, meaning you rarely need to downshift even when fully loaded. In city traffic, second and third gears suffice, while on highways, it cruises comfortably at 80-90 kmph. However, refinement isn’t its strongest suit—engine noise is audible, though not intrusive, and some rivals offer smoother powertrains.
Fuel efficiency is a highlight, with the Urbania achieving 11-14 kmpl on highways and 8-10 kmpl in urban settings, depending on load and driving style. For a vehicle of its size, these figures are impressive, making it a cost-effective option for long-distance travel or commercial use. The independent front suspension with transverse springs and rear parabolic leaf springs ensures a plush ride, absorbing bumps effectively, while the all-wheel disc brakes with ABS and EBD provide confident stopping power. Optional features like the Electronic Stability Program (ESP) and Hill Hold Assist further enhance its handling, especially on inclines or in congested traffic.
Safety Features
Safety is a key selling point for the Force Urbania, with features that rival premium cars. It comes equipped with dual airbags for the driver and co-driver, a rarity in this segment, alongside all-wheel disc brakes with ABS and EBD to prevent skidding during emergency braking. The high-strength steel body offers car-like frontal crash and rollover protection, while the collapsible steering column minimizes injury risk in a collision. The optional Electronic Stability Program (ESP) adds an extra layer of control, making it the only vehicle in its class to offer this feature. Additionally, the Hill Hold Assist prevents rollback on slopes—a practical addition for urban driving—and the reverse parking assist system with a camera simplifies maneuvering this large van.
The Urbania also meets pedestrian safety norms typically applied to smaller M1 category vehicles, a proactive step given that such standards aren’t yet mandatory for its M2/M3 classification. A high-security transponder-based engine immobiliser provides theft protection, offering peace of mind for owners. While it excels in safety, some buyers might wish for additional airbags or a tyre pressure monitoring system, but its current suite of features already places it ahead of many competitors.
Comfort and Convenience
The Force Urbania is designed to make every journey enjoyable, whether for passengers or the driver. The cabin’s minimal NVH (Noise, Vibration, Harshness) levels, thanks to its monocoque construction and firewall design, create a quiet environment conducive to relaxation or work. The driver benefits from a tall seating position, a spacious floorboard (though lacking a dead pedal), and power steering that makes handling this large vehicle surprisingly easy. Unlike typical commercial vans, the Urbania comes with a car-like key fob featuring lock/unlock and hazard light controls, though it lacks passive keyless entry.
For passengers, the triple AC system ensures rapid cooling, with adjustable vents for each seat row. The infotainment system, available in higher variants, includes a touchscreen, though it’s noted to be basic compared to competitors like the Innova Crysta. Charging ports and reading lights add practicality, especially on long trips. The ability to register the 9+1 seater variant (3350WB) as a private vehicle under a white plate—without requiring a special license—makes it particularly attractive for families seeking a spacious yet drivable option.
Customization Potential
One of the Urbania’s unique strengths is its customization potential. Buyers can transform the interior into a luxury camper, a mobile office, or a bespoke family transporter with reclining captain seats and entertainment systems. This flexibility appeals to niche buyers, such as adventure enthusiasts or small business owners, who want a vehicle tailored to their needs. Force Motors’ collaboration with aftermarket modifiers further enhances this aspect, positioning the Urbania as a versatile platform beyond its stock configurations.
Market Positioning and Target Audience
The Force Urbania occupies a unique niche in the Indian automotive market. Priced between ₹30.51 lakh and ₹37.21 lakh (ex-showroom), it’s more affordable than luxury vans like the Toyota HiAce or Kia Carnival, yet offers greater capacity and features than traditional MPVs like the Toyota Innova Crysta or Maruti Ertiga. Its target audience includes large joint families, tour operators, corporate shuttle services, and even individuals looking for a distinctive alternative to mainstream options. The ability to register smaller variants privately broadens its appeal, bridging the gap between personal and commercial use.
Close Competitors
The Force Urbania faces competition from several established players in the MPV and van segments. Here’s an in-depth look at its close rivals:
Toyota Innova Crysta
The Toyota Innova Crysta is the benchmark for family MPVs in India, priced between ₹19.99 lakh and ₹26.82 lakh (ex-showroom). It offers seating for 7-8 passengers, a refined 2.4L diesel engine (148 bhp, 343 Nm), and a reputation for reliability. While it excels in comfort, refinement, and resale value, it lacks the Urbania’s capacity and customization options. The Innova Crysta is ideal for smaller families, but those needing space for 10+ passengers will find the Urbania more practical.
Toyota HiAce
The Toyota HiAce, a globally renowned van, is a direct competitor in the commercial and luxury shuttle space. Priced higher (around ₹40-50 lakh in markets where available), it offers seating for up to 15 passengers, a more powerful engine, and superior build quality. However, its premium pricing and limited availability in India give the Urbania an edge for budget-conscious buyers seeking similar utility.
Kia Carnival
The Kia Carnival, priced between ₹35-40 lakh (ex-showroom), targets the luxury MPV segment with seating for 7-9 passengers. It boasts a plush interior, advanced tech (e.g., dual sunroofs, ventilated seats), and a 2.2L diesel engine (197 bhp, 440 Nm). While it outshines the Urbania in refinement and features, its smaller capacity and higher cost make it less versatile for large groups or commercial use.
Mahindra Marazzo
The Mahindra Marazzo, priced at ₹14.39-₹16.80 lakh (ex-showroom), is a budget-friendly MPV with seating for 7-8 passengers. Its 1.5L diesel engine (121 bhp, 300 Nm) is less powerful than the Urbania’s, and it lacks the latter’s safety features and customization potential. It’s a cheaper alternative but falls short in space and capability.
Pros and Cons
Pros
- Spacious cabin with high seating capacity options.
- Competitive pricing for its segment.
- Robust safety features (dual airbags, ABS, ESP).
- Fuel-efficient for its size.
- Customization flexibility.
Cons
- Engine refinement could be better.
- Basic infotainment system.
- Limited service network compared to Toyota or Kia.
- Headlamp intensity underwhelming at night.
Verdict
The Force Urbania is a compelling option for those seeking a spacious, safe, and versatile vehicle without breaking the bank. Its blend of car-like dynamics, modern features, and practical design makes it a worthy contender in the MPV and van market. While it may not match the refinement of the Innova Crysta or the luxury of the Kia Carnival, its value proposition—especially for large families or commercial operators—is hard to ignore. With a growing presence in metro cities and potential for customization, the Urbania could carve out a strong niche as Force Motors continues to expand its footprint. For buyers willing to overlook minor shortcomings like engine noise or limited service reach, this van offers a refreshing alternative to the status quo.
