The PURE EV Epluto 7G Max is a standout offering from PURE EV, an Indian electric two-wheeler manufacturer that has carved a niche for itself in the rapidly evolving electric vehicle (EV) market. Originating from the prestigious campus of IIT Hyderabad, PURE EV has positioned itself as a pioneer in sustainable mobility, focusing on creating eco-friendly and efficient transportation solutions tailored for urban commuters. Launched as the flagship variant in the Epluto 7G lineup, the Epluto 7G Max exemplifies the brand’s commitment to blending cutting-edge technology with practical design, making it an appealing choice for riders seeking a reliable, high-performance electric scooter in India.
This scooter caters to the growing demand for green mobility solutions in a country where urbanization and environmental concerns are driving a shift toward electric vehicles. With its impressive range, modern features, and competitive pricing, the Epluto 7G Max aims to address the daily commuting challenges faced by millions of Indians. It stands out not only for its technical prowess but also for its aesthetic appeal, drawing inspiration from retro designs reminiscent of iconic scooters like the Vespa and Bajaj Chetak. In this detailed product overview, we’ll explore the scooter’s technical specifications, variants, pricing across metro cities, and an in-depth analysis of its features, performance, and how it stacks up against its close competitors in the Indian market.
The Epluto 7G Max is more than just a mode of transport; it’s a statement of intent from PURE EV to deliver affordable, sustainable, and innovative mobility solutions. Whether you’re navigating the bustling streets of Delhi, the traffic-laden roads of Mumbai, or the tech-savvy avenues of Bangalore, this electric scooter promises a blend of convenience, efficiency, and style. Let’s dive into what makes the PURE EV Epluto 7G Max a compelling option for today’s environmentally conscious rider.
Technical Specifications
The technical specifications of the PURE EV Epluto 7G Max highlight its engineering excellence and focus on delivering a robust riding experience. Below is a comprehensive table summarizing its key specs, sourced from reliable platforms like BikeDekho and BikeWale, ensuring accuracy and relevance.
| Specification | Details |
|---|---|
| Motor Type | BLDC Hub Motor |
| Peak Power | 2.2 kW (2,200 W) |
| Continuous Power | 1.5 kW (1,500 W) |
| Battery Capacity | 3.5 kWh Lithium-Ion |
| Battery Type | Portable Lithium-Ion |
| Top Speed | 72 kmph |
| Range | 150-211 km (claimed) |
| Charging Time | 6-7 hours (full charge) |
| Gradeability | 12 degrees |
| Brakes (Front/Rear) | Disc / Drum |
| Suspension (Front) | Telescopic Forks |
| Suspension (Rear) | Monoshock |
| Wheel Size | 10-inch Alloy Wheels |
| Tyre Type | Tubeless, 3-inch |
| Kerb Weight | 79 kg |
| Ground Clearance | Not explicitly specified |
| Features | LED Headlamp, LCD Display, Regenerative Braking, Anti-Theft Smart Lock, Hill Start Assist, Downhill Assist, Reverse Mode, Parking Assist |
These specifications position the Epluto 7G Max as a high-performance electric scooter designed for versatility and efficiency, catering to both short city rides and longer commutes.
Variants
The PURE EV Epluto 7G lineup includes multiple variants, with the Epluto 7G Max being the top-tier model. Below is a table outlining the variants available in the Epluto 7G series, focusing on the Max and its siblings, based on data from BikeDekho and BikeWale.
| Variant | Battery Capacity | Range (Claimed) | Top Speed | Key Features |
|---|---|---|---|---|
| Epluto 7G CX | 1.8 kWh | 85-101 km | 47 kmph | Basic features, single color option |
| Epluto 7G STD | 2.5 kWh | 90-120 km | 60 kmph | Mid-tier features, 6 color options |
| Epluto 7G Pro | 3.0 kWh | 131-171 km | 63 kmph | Advanced features, 3 color options |
| Epluto 7G Max | 3.5 kWh | 150-211 km | 72 kmph | Top-spec, premium features, 2 colors |
The Epluto 7G Max stands out with its larger battery, extended range, and higher top speed, making it the most advanced option in the lineup, ideal for riders seeking maximum performance.
Price in Metro Cities
Pricing for the PURE EV Epluto 7G Max varies across metro cities due to differences in RTO charges, insurance, and local taxes. Below is a table detailing the ex-showroom and approximate on-road prices in major Indian metro cities, sourced from BikeDekho and BikeWale, as of April 2025.
| City | Ex-Showroom Price (INR) | On-Road Price (INR, Approx.) |
|---|---|---|
| Delhi | 1,14,999 | 1,19,517 – 1,32,383 |
| Mumbai | 1,14,999 | 1,20,000 – 1,25,000 |
| Bangalore | 1,14,999 | 1,22,033 |
| Chennai | 1,14,999 | 1,20,500 – 1,23,000 |
| Kolkata | 1,14,999 | 1,21,000 – 1,24,000 |
Note: On-road prices are approximate and subject to change based on dealer offers, subsidies, and additional costs like accessories or extended warranties.
About the PURE EV Epluto 7G Max
Design and Build Quality
The PURE EV Epluto 7G Max boasts a neo-retro design that blends classic aesthetics with modern functionality. Its sleek body panels, round LED headlamp, and chrome-finished mirrors draw inspiration from timeless scooters like the Vespa and the relaunched Bajaj Chetak, giving it a premium and sophisticated look. Available in two color options—White and Black—the scooter exudes understated elegance, appealing to riders who value style alongside performance. The lightweight build, with a kerb weight of just 79 kg, ensures easy maneuverability, making it a practical choice for navigating congested urban streets.
The build quality is commendable for its price point, featuring sturdy materials and a metallic casing for the battery pack, which enhances durability and safety. The 10-inch alloy wheels, paired with tubeless tires, provide stability and reduce the risk of punctures, a crucial factor for daily commuters. The scooter’s ergonomics are well-thought-out, with a spacious seat that comfortably accommodates two riders and a ladies’ footrest for added convenience. However, some user reviews on platforms like BikeDekho have pointed out minor issues with paint quality peeling over time, suggesting that long-term durability could be a concern in harsh weather conditions.
Performance and Range
At the heart of the Epluto 7G Max is a 2.2 kW peak power BLDC (Brushless DC) hub motor, delivering a continuous output of 1.5 kW. This powertrain enables the scooter to achieve a top speed of 72 kmph, making it one of the faster options in its segment. The 3.5 kWh lithium-ion battery is the star of the show, offering a claimed range of 150-211 km on a single charge—among the highest in its class. Real-world range, however, varies based on factors like rider weight, riding mode, and terrain, with users reporting around 100-120 km in typical city conditions, as noted in reviews on BikeWale.
The scooter features three riding modes—Eco, Normal, and Sport—allowing riders to balance range and performance based on their needs. In Eco mode, the range can approach the upper limit of the claimed figures, albeit at a reduced speed of around 50 kmph, while Sport mode prioritizes acceleration and top speed at the expense of battery life. The 12-degree gradeability ensures decent hill-climbing ability, though it’s not exceptional compared to some rivals with steeper climbing capabilities.
Charging the Epluto 7G Max takes 6-7 hours for a full charge using a standard home socket, which is reasonable but slower than some competitors offering fast-charging options. The portable battery design is a significant advantage, allowing users to remove it and charge it indoors, a feature that’s particularly useful for those without dedicated parking or charging infrastructure.
Features and Technology
The Epluto 7G Max is packed with modern features that enhance both convenience and safety. The fully digital LCD display provides essential information like speed, battery level, odometer readings, and mode selection, ensuring riders stay informed on the go. The LED headlamp offers excellent visibility during night rides, while the regenerative braking system helps recover energy during deceleration, marginally boosting the range.
Safety features include an anti-theft smart lock, which adds peace of mind when parking in public spaces, and a combination of a front disc brake and rear drum brake for reliable stopping power. The inclusion of hill start assist and downhill assist is a thoughtful touch, regulating speed on slopes and making the scooter easier to handle in hilly areas. Additionally, reverse mode and parking assist simplify maneuvering in tight spaces, a boon for urban riders.
The scooter also incorporates a USB charging port, catering to the needs of tech-savvy users who rely on their devices during commutes. While these features are impressive, some competitors offer more advanced connectivity options, such as smartphone integration or navigation, which the Epluto 7G Max lacks.
Ride Quality and Comfort
The telescopic front forks and rear monoshock suspension deliver a balanced ride, effectively absorbing minor bumps and potholes common on Indian roads. The 10-inch wheels, while smaller than those on some rival scooters, provide decent stability, though they may struggle on heavily uneven surfaces. Riders have praised the scooter’s lightweight nature and smooth handling, particularly in stop-and-go traffic, as noted in user feedback on BikeDekho.
The seat is plush and spacious, offering good comfort for both the rider and pillion over short to medium distances. However, prolonged rides might reveal limitations in cushioning, especially for heavier riders or on extended journeys beyond 50 km. The scooter’s low center of gravity enhances stability, making it accessible to riders of all ages and experience levels.
Cost of Ownership and Maintenance
One of the biggest advantages of the Epluto 7G Max is its low running cost. With an average electricity cost of around ₹0.21-0.28 per km (depending on local rates and usage), it’s significantly cheaper than petrol-powered scooters, which can cost upwards of ₹2-3 per km at current fuel prices. Maintenance is also minimal, as electric scooters lack complex components like engines, oil filters, or clutches. Periodic servicing is recommended to ensure battery health and brake performance, but overall upkeep costs are low.
PURE EV offers a warranty on the battery (typically 3 years) and motor (2 years), though specifics may vary by dealer or region. Some users have reported challenges with after-sales service, including delays in spare parts availability, particularly in smaller cities, as highlighted in reviews on BikeWale. This is an area where PURE EV could improve to match the service networks of more established competitors.
Environmental Impact
As an electric scooter, the Epluto 7G Max contributes to reducing carbon emissions and air pollution, aligning with India’s push toward sustainable mobility. Its reliance on renewable energy (depending on the grid’s energy mix) and zero tailpipe emissions make it an eco-friendly alternative to traditional ICE (Internal Combustion Engine) vehicles. For environmentally conscious buyers, this is a significant draw, especially in metro cities grappling with poor air quality.
Close Competitors
The PURE EV Epluto 7G Max competes in a crowded segment of electric scooters in India, where affordability, range, and features are key battlegrounds. Here’s an in-depth comparison with its closest rivals:
Ola S1 Pro
The Ola S1 Pro is a formidable competitor, priced at around ₹1.35 lakh (ex-showroom). It boasts a 4 kWh battery and a claimed range of 181 km, with a top speed of 120 kmph, outpacing the Epluto 7G Max in performance. Ola’s scooter offers advanced features like a touchscreen display, smartphone connectivity, and fast charging (around 3-4 hours), which give it an edge in tech appeal. However, its higher price and reported service issues make the Epluto 7G Max a more budget-friendly and practical option for many.
TVS iQube (2.2 kWh)
Priced between ₹1.23-1.93 lakh (on-road), the TVS iQube is another strong contender. It features a 2.2 kW motor and a range of 100-145 km, slightly less than the Epluto 7G Max’s upper limit. With a top speed of 78 kmph and a robust service network backed by TVS, it appeals to buyers prioritizing reliability and brand trust. The iQube’s build quality and ride comfort are top-notch, but its higher cost and slower charging time (around 5-6 hours) make the Epluto 7G Max a competitive alternative for range-focused riders.
Bajaj Chetak
The Bajaj Chetak, priced at ₹1.20-1.32 lakh (on-road), brings a legacy name to the EV space. It offers a 3.2 kWh battery with a range of 108-137 km and a top speed of 73 kmph, closely matching the Epluto 7G Max. Its premium design, solid build, and extensive dealer network are advantages, but the Chetak’s range falls short of the Epluto 7G Max’s claimed figures. Charging takes 4-5 hours, giving it a slight edge in convenience, though its higher price may deter budget-conscious buyers.
Ather Rizta
The Ather Rizta, priced at ₹1.05-1.42 lakh (ex-showroom), targets family-oriented buyers with its spacious design and 2.9 kWh battery, offering a range of 123-160 km. Its top speed of 80 kmph and features like a large TFT display and over-the-air updates make it a tech-heavy rival. Ather’s fast-charging infrastructure (partial charge in 1-2 hours) is a significant plus, but its cost and slightly lower range compared to the Epluto 7G Max position the latter as a more affordable long-range option.
Hero Electric Optima CX 2.0
At a lower price point of ₹87,117-1.09 lakh (on-road), the Hero Electric Optima CX 2.0 offers a 2 kWh battery and a range of 82-110 km, with a modest top speed of 45 kmph. It’s a budget-friendly alternative but lacks the performance and features of the Epluto 7G Max, making it less suitable for longer commutes or demanding riders.
Competitive Edge
The Epluto 7G Max shines with its best-in-class range (150-211 km claimed), affordability (starting at ₹1.14 lakh ex-showroom), and lightweight design. While it may not match the tech sophistication of Ola or Ather, or the brand reliability of TVS and Bajaj, it offers a compelling value proposition for riders prioritizing range and cost over premium features. Its portable battery and urban-friendly features further enhance its appeal, though improvements in service support and charging speed could elevate its standing further.
Final Thoughts!
The PURE EV Epluto 7G Max is a well-rounded electric scooter that strikes a balance between performance, affordability, and sustainability. With its impressive range, stylish design, and practical features, it caters to the needs of modern Indian commuters looking to reduce their carbon footprint without breaking the bank. While it faces stiff competition from brands like Ola, TVS, and Ather, its competitive pricing and long-range capabilities make it a worthy contender in the electric two-wheeler market.
For riders in metro cities, the Epluto 7G Max offers a reliable and eco-friendly alternative to petrol scooters, backed by PURE EV’s vision of leveraging renewable energy for mobility. However, potential buyers should weigh its strengths against its limitations, such as slower charging and variable service experiences, before making a decision. As India accelerates toward an electric future, the Epluto 7G Max stands as a testament to the potential of homegrown innovation in shaping sustainable urban transportation. Whether you’re a first-time EV buyer or a seasoned rider, this scooter deserves a test ride to experience its blend of practicality and promise firsthand.
