The PURE EV Epluto 7G stands as a flagship offering from PURE EV, an innovative Indian electric two-wheeler manufacturer rooted in the technological hub of IIT Hyderabad. Designed to cater to the growing demand for eco-friendly urban mobility solutions, this electric scooter combines practicality, style, and performance in a package that appeals to both environmentally conscious riders and those seeking an efficient daily commute companion. Launched with the ethos of Power Using Renewable Energy (PURE), the Epluto 7G reflects the company’s commitment to sustainable transportation while leveraging cutting-edge lithium-ion battery technology developed in-house. With its sleek design reminiscent of classic scooters like the Vespa and modern contenders like the Bajaj Chetak, the Epluto 7G has carved a niche in India’s rapidly expanding electric vehicle (EV) market.
As of April 1, 2025, the Epluto 7G continues to evolve, offering multiple variants to suit diverse rider needs, from budget-conscious commuters to those desiring extended range and premium features. Its lightweight build, impressive battery range, and affordable pricing make it a standout option in a competitive landscape dominated by brands like Ola Electric, Ather Energy, and Hero Electric. This detailed product overview delves into the technical specifications, variants, pricing across metro cities, and an in-depth analysis of the scooter’s features, performance, and market positioning, alongside a comparison with its closest competitors.
Technical Specifications
The technical prowess of the PURE EV Epluto 7G lies in its carefully engineered components, tailored for efficiency and reliability. Below is a comprehensive table outlining the specifications across its variants, sourced from reputable platforms like BikeDekho and BikeWale, with updates verified as of April 2025.
| Specification | Epluto 7G CX | Epluto 7G Standard | Epluto 7G Pro | Epluto 7G Max |
|---|---|---|---|---|
| Motor Type | BLDC Hub Motor | BLDC Hub Motor | BLDC Hub Motor | BLDC Hub Motor |
| Motor Power (Nominal) | 250 W | 1.5 kW | 1.5 kW | 1.5 kW |
| Peak Power | Not Specified | 2.2 kW | 2.2 kW | 2.2 kW |
| Battery Type | Lithium-Ion | Lithium-Ion | Lithium-Ion | Lithium-Ion |
| Battery Capacity | 1.8 kWh | 2.5 kWh | 3.0 kWh | 3.5 kWh |
| Range (Claimed) | 85-101 km | 90-120 km | 131-171 km | 150-211 km |
| Top Speed | 47 kmph | 60 kmph | 63 kmph | 72 kmph |
| Charging Time | 4-5.5 hours | 4-6 hours | 6 hours | 6-7 hours |
| Suspension (Front) | Telescopic Forks | Telescopic Forks | Telescopic Forks | Telescopic Forks |
| Suspension (Rear) | Twin Shock Absorbers | Monoshock | Monoshock | Monoshock |
| Brakes (Front) | Disc | Disc | Disc | Disc |
| Brakes (Rear) | Drum | Drum | Drum | Drum |
| Tyre Size | 10-inch (Front & Rear) | 10-inch (Front & Rear) | 10-inch (Front & Rear) | 10-inch (Front & Rear) |
| Kerb Weight | 79 kg | 79 kg | 79 kg | 79 kg |
| Gradeability | 7 degrees | 12 degrees | 12 degrees | 12 degrees |
| Features | LED Lighting, Digital Display, Anti-Theft Alarm | LED Lighting, LCD Display, Regenerative Braking, Smart Lock | LED Lighting, Digital Display, Hill-Start Assist, Regenerative Braking | LED Lighting, Digital Display, Hill-Start Assist, Downhill Assist, Reverse Mode |
Variants
The PURE EV Epluto 7G is available in four distinct variants, each catering to different user preferences and budgets. Here’s a breakdown:
| Variant | Description | Colours Available |
|---|---|---|
| Epluto 7G CX | Entry-level variant with a smaller motor and battery, ideal for short commutes. | Grey |
| Epluto 7G Standard | Mid-tier option with improved range and power for urban riders. | White, Red, Blue, Grey, Yellow, Black |
| Epluto 7G Pro | Enhanced variant with a larger battery and advanced features. | White, Grey, Black |
| Epluto 7G Max | Top-spec model with the longest range and premium functionalities. | White, Grey, Black |
Price in Metro Cities
Pricing for the PURE EV Epluto 7G varies across metro cities due to differences in RTO charges, insurance, and local subsidies. Below is a table reflecting the on-road prices as of April 2025, based on data from BikeWale and BikeDekho:
| City | Epluto 7G CX | Epluto 7G Standard | Epluto 7G Pro | Epluto 7G Max |
|---|---|---|---|---|
| Delhi | ₹91,307 | ₹1,02,999 | ₹1,14,999 | ₹1,32,383 |
| Mumbai | ₹84,287 | ₹96,947 | ₹1,06,999 | ₹1,22,033 |
| Bangalore | ₹84,258 | ₹95,947 | ₹1,05,999 | ₹1,21,989 |
| Chennai | ₹99,554 | ₹1,09,947 | ₹1,19,999 | ₹1,28,283 |
| Kolkata | ₹84,287 | ₹96,947 | ₹1,06,999 | ₹1,28,283 |
Note: Prices are indicative and subject to change based on local taxes, dealer offers, and government incentives.
About the PURE EV Epluto 7G
Design and Build Quality
The PURE EV Epluto 7G boasts a design that blends retro aesthetics with modern functionality. Its rounded headlamp, chrome-finished mirrors, and swooping body lines draw inspiration from iconic scooters like the Vespa, making it visually appealing to riders who value style alongside substance. The scooter’s lightweight construction, with a kerb weight of just 79 kg, ensures easy maneuverability, especially in congested urban environments. Available in up to 13 color options across its variants, including vibrant hues like Ruby Red and Stripling Yellow, the Epluto 7G offers ample customization to suit individual tastes.
The build quality is commendable for its price range, featuring plush body panels and a sturdy chassis. However, some users have reported concerns about long-term durability, such as paint peeling or rusting on certain parts after extended use, particularly in humid climates. The scooter rides on 10-inch alloy wheels, paired with tubeless tires, enhancing stability and reducing maintenance hassles. The ergonomic seating position, combined with a spacious under-seat storage compartment, adds to its practicality for daily use.
Performance and Range
Performance-wise, the Epluto 7G caters to a wide spectrum of riders through its variant-specific powertrains. The base CX variant, with its 250 W motor, is capped at a top speed of 47 kmph and offers a claimed range of 85-101 km, making it suitable for short city trips. In contrast, the Standard, Pro, and Max variants feature a more robust 1.5 kW (nominal) and 2.2 kW (peak) BLDC motor, pushing top speeds to 60 kmph, 63 kmph, and 72 kmph, respectively. The real-world range, however, varies based on riding conditions, with users reporting 90-110 km for the Standard, 120-150 km for the Pro, and 140-180 km for the Max in eco mode at speeds around 50 kmph.
The scooter’s regenerative braking system is a standout feature, particularly in the higher variants, as it recycles energy during deceleration to extend the range slightly. The gradeability of 12 degrees (except for the CX’s 7 degrees) ensures decent hill-climbing capability, a critical factor for riders in hilly regions. While the acceleration is brisk thanks to instant torque delivery—typical of EVs—some users note a dip in pickup when the battery drops below 30%, especially in the CX variant.
Battery and Charging
At the heart of the Epluto 7G is its lithium-ion battery, a product of PURE EV’s in-house research. The battery capacities range from 1.8 kWh in the CX to 3.5 kWh in the Max, offering flexibility based on range requirements. The portable design allows users to remove and charge the battery indoors, a convenience for those without dedicated charging stations. Charging times vary, with the CX taking 4-5.5 hours, the Standard around 4-6 hours, and the Pro and Max requiring 6-7 hours for a full charge using a standard 67.2V 6A charger.
While the claimed ranges are competitive, real-world performance often falls short of ARAI figures, a common critique among EV users. Factors like rider weight, traffic conditions, and temperature can reduce the range by 10-20%. Periodic maintenance, such as software updates via the PURE EV X Platform, has reportedly improved battery efficiency in newer models, narrowing the gap between claimed and actual range.
Features and Technology
The Epluto 7G is equipped with a host of modern features that enhance rider convenience and safety. All variants feature LED lighting for better visibility and energy efficiency, while the higher trims (Pro and Max) include advanced functionalities like hill-start assist, downhill assist, and reverse mode, making them versatile for varied terrains. The digital instrument cluster—an LCD in the Standard and a fully digital display in the Pro and Max—provides essential information like speed, battery level, and odometer readings, though some users find it less legible in direct sunlight.
The inclusion of a smart anti-theft alarm with a lock system adds a layer of security, a feature appreciated by urban dwellers. The regenerative braking and coasting regen function in the Pro and Max variants further boost efficiency, while a USB charging port caters to the needs of tech-savvy riders. However, the feature list is considered average compared to premium competitors like the Ather 450X, which offers touchscreen displays and app connectivity.
Ride and Handling
The Epluto 7G delivers a smooth and quiet ride, a hallmark of electric scooters. Its telescopic front forks and monoshock rear suspension (twin shocks in the CX) provide decent comfort on city roads, though the small 10-inch wheels can feel bumpy on pothole-ridden stretches. The lightweight frame and low center of gravity make it easy to handle, even for novice riders, while the disc-drum brake combination with a combined braking system ensures adequate stopping power. Some users, however, report that the drum brake wears out faster than expected, necessitating regular servicing.
Market Positioning and User Feedback
Priced between ₹77,999 and ₹1,14,999 (ex-showroom), the Epluto 7G targets the mid-range EV scooter segment, appealing to buyers seeking value for money without compromising on essentials. Its affordability, coupled with a decent range and stylish design, positions it as a strong contender in India’s EV market. User reviews are largely positive, with praise for its comfort, lightweight build, and eco-friendly operation. Riders appreciate the low running cost of approximately ₹0.21 per km, a stark contrast to petrol scooters.
However, the scooter isn’t without flaws. Common criticisms include inconsistent after-sales service, battery reliability issues after prolonged use, and a perceived gap between claimed and real-world range. Some users also report abnormal noises from the battery compartment and poor waterproofing of electrical components, issues that PURE EV has been addressing through recalls and software updates.
Close Competitors
The PURE EV Epluto 7G faces stiff competition in India’s electric scooter market. Here’s an in-depth comparison with its closest rivals:
Ola S1 X
The Ola S1 X is a direct competitor, priced between ₹79,610 and ₹1,10,000 (ex-showroom). It offers a 2 kWh or 3 kWh battery, delivering a range of 91-151 km and a top speed of 85 kmph in its higher variant. The Ola S1 X outshines the Epluto 7G with its modern design, touchscreen display, and app-based connectivity. However, its build quality has faced scrutiny, and service network expansion remains a challenge. The Epluto 7G counters with a lower entry price and a more traditional scooter aesthetic.
Ather 450X
Priced at ₹1.05-1.42 lakh, the Ather 450X is a premium offering with a 3.7 kWh battery, a range of 150 km, and a top speed of 90 kmph. It boasts superior build quality, a vibrant touchscreen dashboard, and over-the-air updates, making it a tech-forward choice. The Epluto 7G Max competes on range but lags in features and brand perception. Ather’s higher price point, however, makes the Epluto 7G a more budget-friendly alternative.
Hero Electric Optima CX
The Hero Electric Optima CX, priced at ₹87,117-1.09 lakh, offers a 2 kWh battery, a range of 82-110 km, and a top speed of 48 kmph. Backed by Hero’s extensive service network, it’s a reliable option for basic commuting. The Epluto 7G surpasses it in design, range (in higher variants), and features, though Hero’s after-sales support remains a key advantage.
Okinawa Praise
Priced around ₹99,000, the Okinawa Praise features a 2.5 kWh battery, a range of 88-110 km, and a top speed of 58 kmph. It matches the Epluto 7G Standard in performance but lacks the premium features of the Pro and Max variants. The Epluto 7G edges out with its broader variant lineup and stylish design.
Competitive Edge
The Epluto 7G holds its ground with a balanced mix of affordability, range, and style, appealing to riders who prioritize cost-effectiveness over cutting-edge tech. Its lightweight build and portable battery are unique selling points, though it trails competitors in connectivity and service reliability.
Final Thoughts!
The PURE EV Epluto 7G encapsulates the promise of electric mobility in India—a blend of sustainability, style, and practicality. With its four variants catering to diverse needs, a competitive price range of ₹77,999 to ₹1,14,999, and a feature set that includes regenerative braking and hill-start assist, it’s a compelling choice for urban commuters. While it excels in affordability and range—particularly in the Max variant—challenges like service consistency and battery longevity remain areas for improvement.
Against competitors like the Ola S1 X, Ather 450X, and Hero Electric Optima CX, the Epluto 7G strikes a middle path, offering more than basic models without the premium price tag of high-end scooters. For riders seeking an eco-friendly, stylish, and cost-efficient ride, the Epluto 7G is a worthy contender, backed by PURE EV’s vision of a greener future. As the EV market evolves, continued enhancements in durability and customer support could solidify its standing as a leader in India’s electric two-wheeler revolution.
