The PURE EV eTryst 350 stands as a testament to India’s growing prowess in the electric vehicle (EV) sector, blending eco-friendly technology with practical design for urban and semi-urban riders. Manufactured by PURE EV, a company incubated at IIT Hyderabad, this electric motorcycle reflects the brand’s mission to harness renewable energy for sustainable mobility. Launched as a part of the brand’s expanding portfolio, the eTryst 350 targets riders seeking an affordable, efficient, and stylish alternative to traditional petrol-powered bikes. With its sleek aesthetics, decent performance, and a focus on reducing carbon footprints, this bike is positioned as a commuter-friendly option in the rapidly evolving Indian EV market.
PURE EV, short for Power Using Renewable Energy, has made significant strides since its inception, focusing on electric two-wheelers and lithium-ion battery production. The eTryst 350 is one of its flagship offerings, designed to cater to the needs of daily commuters while offering a glimpse into the future of green transportation. Available in a single variant with a choice of three vibrant colors—Punch Black, Sea Blue, and Tan Red—the bike combines youthful design elements with practical features like a robust motor and a decent range. As electric bikes gain traction in India, the eTryst 350 competes with notable players like the Revolt RV400, Oben Rorr, and OLA Roadster, making it a compelling option for eco-conscious riders.
This detailed exploration of the PURE EV eTryst 350 covers its technical specifications, variant details, pricing across metro cities, and an in-depth analysis of its features, performance, and market standing. Whether you’re a prospective buyer or an EV enthusiast, this comprehensive guide aims to provide all the insights you need to understand what makes the eTryst 350 a noteworthy contender in the Indian electric motorcycle segment.
Technical Specifications
The PURE EV eTryst 350 is engineered to deliver a balance of performance, efficiency, and durability. Below is a detailed table of its technical specifications, compiled from reliable sources like BikeDekho and BikeWale, ensuring accuracy as of April 2025.
| Specification | Details |
|---|---|
| Motor Type | BLDC Hub Motor |
| Motor Power (Nominal) | 3 kW (3000 W) |
| Peak Power | 4 kW (4000 W) |
| Battery Type | Lithium-Ion |
| Battery Capacity | 3.5 kWh |
| Range | 90-171 km (varies by source) |
| Top Speed | 85-94 kmph (varies by source) |
| Charging Time | 6 Hours |
| Acceleration (0-75 kmph) | 11.6 seconds |
| Front Suspension | Telescopic Fork |
| Rear Suspension | Twin Shock Absorbers |
| Brakes (Front/Rear) | 220 mm Disc / 220 mm Disc with CBS |
| Tyres (Front/Rear) | 80/100-18 / 80/100-17 (Tubeless) |
| Wheel Size (Front/Rear) | 18-inch / 17-inch (Alloy) |
| Ground Clearance | 180 mm |
| Seat Height | 770 mm |
| Kerb Weight | 120 kg |
| Display | 7-inch LED Digital Console |
| Lighting | All-LED (Headlamp, Indicators, Tail) |
| Additional Features | Reverse Mode, Hill Start Assist, Downhill Assist, Parking Assist, Coasting Regeneration, Smart Regenerative Braking |
Note: Specifications may vary slightly across sources like BikeDekho and BikeWale due to testing conditions or updates from the manufacturer. The range and top speed, for instance, are reported as 90-140 km and 85 kmph on some platforms, while others cite up to 171 km and 94 kmph.
Variants
The PURE EV eTryst 350 is offered in a straightforward lineup, keeping choices simple for buyers. Below is a table detailing its variant and color options.
| Variant | Color Options | Availability |
|---|---|---|
| eTryst 350 STD | Punch Black, Sea Blue, Tan Red | Single Variant |
Unlike some competitors that offer multiple variants with differing battery capacities or features, PURE EV opts for a single STD (Standard) variant for the eTryst 350. This approach simplifies the decision-making process for buyers while ensuring uniformity in performance and pricing. The three color options provide a touch of personalization, appealing to riders who value aesthetics alongside functionality.
Price in Metro Cities
Pricing for the PURE EV eTryst 350 varies across metro cities due to differences in RTO charges, insurance costs, and local taxes. The following table lists the on-road prices as of April 2025, sourced from BikeDekho and BikeWale, reflecting the most current data available.
| City | Ex-Showroom Price (INR) | On-Road Price (INR) |
|---|---|---|
| Delhi | 1,29,999 – 1,49,999 | 1,49,035 – 1,60,735 |
| Mumbai | 1,30,012 – 1,49,999 | 1,37,286 – 1,55,899 |
| Bangalore | 1,30,012 – 1,49,999 | 1,42,535 – 1,55,949 |
| Hyderabad | 1,30,012 – 1,49,999 | 1,37,335 – 1,55,949 |
| Chennai | 1,30,012 – 1,49,999 | 1,37,286 – 1,55,899 |
| Kolkata | 1,30,012 – 1,49,999 | 1,37,335 – 1,55,949 |
Note: Ex-showroom prices fluctuate between INR 1,29,999 and INR 1,54,999 depending on the source and any promotional offers. On-road prices include RTO, insurance, and other charges, which vary by city. For the most accurate pricing, buyers should consult local PURE EV dealerships.
About the PURE EV eTryst 350
Design and Build Quality
The PURE EV eTryst 350 embraces a naked street bike aesthetic with a modern twist, making it visually appealing to younger riders. Its design highlights include a hexagonal LED headlight, slim bodywork, and a slightly muscular tank with extensions that add a rugged charm. The single-piece seat ensures comfort for both rider and pillion, while the tubular crash guard enhances safety—a practical addition for Indian roads prone to minor mishaps. The bike’s lightweight construction, with a kerb weight of 120 kg, makes it easy to maneuver through congested city traffic, while its 180 mm ground clearance ensures it can handle uneven surfaces and speed breakers with ease.
The build quality is commendable for its price segment, with a sturdy chassis and reliable components. The telescopic front fork and twin rear shock absorbers provide a balanced suspension setup, though some user reviews suggest the suspension could be stiffer for a more refined ride on rough terrain. The all-LED lighting setup, including the headlamp, turn indicators, and tail lamp, not only enhances visibility but also lends a premium touch to the bike’s overall look.
Performance and Handling
At the heart of the eTryst 350 lies a 3 kW (nominal) BLDC hub motor with a peak output of 4 kW, delivering instant torque typical of electric vehicles. This powertrain allows the bike to achieve a top speed of 85-94 kmph, depending on riding conditions and load, making it suitable for city commutes and moderate highway jaunts. The acceleration from 0-75 kmph in 11.6 seconds is decent for an electric bike in this segment, offering a responsive feel in urban environments.
The 3.5 kWh lithium-ion battery is the bike’s lifeline, promising a range of 90-171 km on a single charge. This variance stems from factors like riding style, terrain, and weather conditions—real-world tests often report closer to 100-120 km, which is still respectable for daily commuting. The 6-hour charging time is standard for this category, though the lack of fast-charging options might be a drawback for riders needing quicker turnaround times.
Handling-wise, the eTryst 350 benefits from its lightweight frame and tubeless tyres (80/100-18 front, 80/100-17 rear) mounted on alloy wheels. The 220 mm disc brakes with Combined Braking System (CBS) provide confident stopping power, essential for navigating India’s chaotic traffic. Features like hill start assist, downhill assist, and parking assist enhance usability, particularly for new riders or those tackling inclines frequently encountered in metro cities.
Features and Technology
The eTryst 350 is packed with modern features that elevate its appeal. The 7-inch LED digital console displays critical information such as speed, battery level, range, odometer, and riding mode, ensuring riders stay informed on the go. Additional tech highlights include reverse mode for easy maneuvering in tight spaces, coasting regeneration, and smart regenerative braking, which help extend the range by recapturing energy during deceleration.
The bike’s AI-sensed speed and torque delivery, tied to the battery’s State of Health (SoH), optimizes performance and efficiency, while firmware upgrade compatibility ensures it stays current with technological advancements. PURE EV claims a 50% enhanced battery lifecycle, a significant advantage for long-term ownership, though real-world validation of this claim is still emerging as of 2025.
Riding Experience and Comfort
Riders of the PURE EV eTryst 350 often praise its smooth and silent operation, a hallmark of electric motors that eliminates the noise and vibration of combustion engines. The 770 mm seat height is accessible to a wide range of riders, including those with shorter statures, making it practical for India’s diverse population. The single-piece seat is adequately cushioned for short to medium rides, though prolonged journeys might reveal limitations in padding for some users.
The bike’s ergonomics are commuter-focused, with an upright riding posture that reduces fatigue during daily travel. The suspension setup, while functional, may feel basic on pothole-ridden roads—a common critique in user reviews. However, the 180 mm ground clearance ensures it clears most obstacles, and the lightweight design aids in quick directional changes, ideal for weaving through traffic.
Pros and Cons
Like any vehicle, the eTryst 350 has its strengths and weaknesses. Its pros include an affordable price point, eco-friendly operation, low running costs (approximately INR 0.20 per km), and a decent feature set for its segment. The all-LED lighting, modern design, and safety features like CBS and crash guards add to its appeal. On the flip side, cons include a relatively long charging time, limited range compared to some rivals, and mixed feedback on suspension comfort. Service network expansion and after-sales support also remain areas of concern, with some users reporting delays or costs during warranty periods.
Market Positioning and Target Audience
The PURE EV eTryst 350 is positioned as an entry-level electric motorcycle, targeting budget-conscious commuters, students, and young professionals in metro and Tier-2 cities. Its price range of INR 1.3-1.6 lakh (on-road) makes it competitive against both electric and petrol-powered bikes in the 110-150cc segment. By emphasizing sustainability and low operational costs, PURE EV appeals to riders prioritizing environmental impact and savings over fuel expenses, especially in urban areas with rising petrol prices.
Close Competitors
The Indian electric motorcycle market is heating up, and the PURE EV eTryst 350 faces stiff competition from several established and emerging players. Here’s an in-depth look at its closest rivals:
Revolt RV400
The Revolt RV400 is a direct competitor, known for its aggressive styling and robust performance. Priced at INR 1.24-1.50 lakh (ex-showroom), it offers a range of 150 km and a top speed of 85 kmph, powered by a 3 kW motor and a swappable battery system—a feature the eTryst 350 lacks. The RV400’s 4-hour charging time (with a portable charger) outpaces the eTryst’s 6 hours, and its artificial exhaust sound adds a unique appeal for riders missing the growl of petrol bikes. However, its slightly heavier build (108 kg) and higher maintenance costs due to the swappable battery ecosystem might deter some buyers. The RV400 edges out the eTryst in brand recognition and service network, though the latter counters with a lower entry price and additional assist features.
OLA Roadster X Plus
OLA Electric’s Roadster X Plus, priced at INR 1.24 lakh (ex-showroom), brings premium features to the table, including a 252 km range, 125 kmph top speed, and a powerful 11 kW motor. Its sleek design, touchscreen dashboard, and fast-charging capability (under 4 hours) make it a formidable rival. However, its higher cost and focus on performance over affordability place it in a slightly different segment, appealing to riders willing to invest more for superior specs. The eTryst 350, with its simpler feature set and lower price, targets a more practical, budget-driven audience, though it lags in range and speed.
Oben Rorr
The Oben Rorr, priced at INR 1.50 lakh (ex-showroom), is another strong contender with a 187 km range, 100 kmph top speed, and an 8 kW motor. Its sporty design, fast charging (2 hours for 80%), and premium build quality cater to enthusiasts seeking performance and aesthetics. While the Rorr surpasses the eTryst 350 in power and range, its higher price and limited dealership presence might push budget buyers toward PURE EV’s offering. The eTryst’s lightweight design and commuter-friendly features give it an edge for city use over the Rorr’s performance-oriented approach.
Comparison Insights
Against these competitors, the PURE EV eTryst 350 holds its ground with a competitive price, decent range for urban use, and a feature-rich package tailored to daily commuting. It lacks the advanced tech and higher performance of the OLA Roadster or Oben Rorr but compensates with affordability and simplicity. The Revolt RV400’s swappable battery system is a significant differentiator, yet the eTryst’s lower running costs and assist features make it a practical alternative. Ultimately, the choice depends on whether a rider prioritizes cost, range, or premium features.
Final Thoughts!
The PURE EV eTryst 350 emerges as a solid contender in India’s electric motorcycle landscape, striking a balance between affordability, functionality, and eco-friendliness. Its 3 kW motor, 3.5 kWh battery, and 90-171 km range cater to the needs of daily commuters, while its modern design and features like regenerative braking and hill assist add value to the riding experience. Priced between INR 1.29 lakh and 1.60 lakh (on-road) across metro cities, it offers a cost-effective alternative to petrol bikes and rivals like the Revolt RV400, OLA Roadster X Plus, and Oben Rorr.
While it may not lead the pack in range or charging speed, its lightweight build, accessible ergonomics, and low running costs make it an attractive option for urban riders. PURE EV’s focus on sustainability, backed by its IIT Hyderabad roots, adds credibility to the eTryst 350’s mission. However, improvements in suspension refinement, charging infrastructure, and after-sales support could elevate its standing further. For now, the eTryst 350 is a practical, stylish, and budget-friendly choice for those ready to embrace electric mobility in India’s bustling cities.
