The Hero Mavrick 440 stands as a bold testament to Hero MotoCorp’s ambition to redefine its presence in the premium motorcycle segment in India. Launched in February 2024, this neo-retro roadster marks the brand’s foray into the fiercely competitive 400cc-plus category, a space traditionally dominated by iconic names like Royal Enfield and international players like Triumph. Built on the same platform as the Harley-Davidson X440, the Mavrick 440 carves its own identity with a blend of muscular styling, modern technology, and accessible pricing. Designed to appeal to urban riders and highway cruisers alike, it combines rugged aesthetics with practical performance, making it a versatile choice for those seeking a balance between daily commuting and weekend adventures. With its 440cc engine, comprehensive feature set, and competitive positioning, the Mavrick 440 challenges conventions and aims to disrupt both the 400cc and 250cc segments. This detailed exploration covers its technical specifications, variants, pricing, features, and how it stacks up against its closest competitors.
Technical Specifications
Below is a comprehensive table summarizing the technical specifications of the Hero Mavrick 440, compiled from reliable sources like BikeWale and BikeDekho, ensuring accuracy and clarity.
| Specification | Details |
|---|---|
| Engine Type | Single-cylinder, air/oil-cooled, BS6 Phase 2-compliant |
| Displacement | 440 cc |
| Power Output | 27.36 PS @ 6000 rpm (approximately 27 bhp) |
| Torque | 36 Nm @ 4000 rpm |
| Transmission | 6-speed manual with slip-and-assist clutch |
| Mileage | 30–32 kmpl (claimed, varies by source; user-reported around 30 kmpl) |
| Fuel Tank Capacity | 13.5 liters |
| Length | 2100 mm |
| Width | 868 mm |
| Height | 1112 mm |
| Wheelbase | 1388 mm |
| Ground Clearance | 175 mm |
| Seat Height | 803 mm |
| Kerb Weight | 187–191 kg (varies by source) |
| Front Suspension | Telescopic forks (upgraded to USD forks in 2025 update for select variants) |
| Rear Suspension | Twin shock absorbers with preload adjustment |
| Front Brake | 320 mm disc with dual-channel ABS |
| Rear Brake | 240 mm disc with dual-channel ABS |
| Tyre Size (Front) | 110/70-17 (tubeless) |
| Tyre Size (Rear) | 150/60-17 (tubeless, alloy wheels on Mid/Top; spoke wheels on Base) |
| Top Speed | 110–150 kmph (claimed, varies by riding conditions) |
Variants
The Hero Mavrick 440 is offered in four distinct variants, each catering to different rider preferences with unique features and color options. The table below outlines the variants and their key differences.
| Variant | Key Features | Color Options |
|---|---|---|
| Base | Spoke wheels, tubed tires, basic LCD console, no smartphone connectivity | Arctic White |
| Mid | Alloy wheels, tubeless tires, LCD console, no smartphone connectivity | Celestial Blue, Fearless Red |
| Top | Diamond-cut alloy wheels, tubeless tires, smartphone connectivity, navigation | Phantom Black, Enigma Black |
| Pro | TFT console (2025 update), USD forks, premium badging, enhanced connectivity | Nardo Grey (introduced at EICMA 2024) |
Price in Metro Cities
Pricing for the Hero Mavrick 440 varies across metro cities due to differences in RTO charges, insurance, and taxes. The table below provides the ex-showroom and approximate on-road prices as of April 2025, based on data from BikeWale and other sources.
| City | Base (Ex-Showroom) | Base (On-Road) | Top (Ex-Showroom) | Top (On-Road) | Pro (Ex-Showroom) | Pro (On-Road) |
|---|---|---|---|---|---|---|
| Delhi | ₹1,99,500 | ₹2,37,029 | ₹2,24,500 | ₹2,64,556 | ₹2,30,000 | ₹2,70,000 (est.) |
| Mumbai | ₹1,99,500 | ₹2,47,650 | ₹2,24,500 | ₹2,76,327 | ₹2,30,000 | ₹2,80,000 (est.) |
| Bangalore | ₹1,99,500 | ₹2,64,421 | ₹2,24,500 | ₹2,94,780 | ₹2,30,000 | ₹3,00,000 (est.) |
| Chennai | ₹1,99,500 | ₹2,44,000 | ₹2,24,500 | ₹2,70,000 | ₹2,30,000 | ₹2,75,000 (est.) |
| Kolkata | ₹1,99,500 | ₹2,40,941 | ₹2,24,500 | ₹2,68,958 | ₹2,30,000 | ₹2,73,000 (est.) |
Note: On-road prices are approximate and include RTO, insurance, and taxes. Prices for the Pro variant are estimated based on recent updates showcased at EICMA 2024.
Design and Build
Exterior Styling
The Hero Mavrick 440 embraces a neo-retro design that balances muscularity with understated elegance. Its front-heavy aesthetic, centered around a large, sculpted fuel tank and extended tank shrouds, gives it a commanding road presence. The round LED headlamp, flanked by LED DRLs, pays homage to classic roadsters while incorporating modern lighting technology. The minimalist bodywork, with clean lines and metal panels, enhances perceived quality—a feature Indian buyers value highly. The 2025 update, unveiled at EICMA 2024, introduced a striking Nardo Grey color scheme with black stripes and a 3D-embossed Mavrick logo, elevating its premium appeal. The bike’s trellis frame not only ensures structural rigidity but also adds to its rugged charm. Depending on the variant, it rides on either spoke wheels (Base) or diamond-cut alloy wheels (Mid, Top, Pro), with tubeless tires enhancing practicality. The tail section, with a sleek LED taillight and compact mudguard, maintains a tidy rear profile, though some riders find the design polarizing due to its subdued aggression compared to sportier rivals.
Interior and Ergonomics
While motorcycles lack traditional interiors, the Mavrick 440’s rider interface—comprising the seat, handlebar, and footpegs—defines its ergonomics. The 803 mm seat height is accessible for a wide range of riders, making it ideal for urban environments. The single-piece seat is soft and well-cushioned, offering comfort for both rider and pillion during city rides, though some reviewers note it could be firmer for extended highway journeys. The upright handlebar and mid-set footpegs create a relaxed riding posture, reducing fatigue on long rides while allowing nimble handling in traffic. The digital instrument cluster, a negatively lit LCD on Base and Mid variants, displays essential information like speed, gear position, fuel level, and real-time mileage. The Top and Pro variants upgrade to a TFT console with Bluetooth connectivity, offering call/SMS alerts, turn-by-turn navigation, and over 35 connected features. However, early reviews criticized the LCD’s compact size and readability under direct sunlight, a minor flaw addressed in the 2025 TFT upgrade.
Performance and Engine
Engine Dynamics
At the heart of the Hero Mavrick 440 lies a 440cc single-cylinder, air/oil-cooled engine, shared with the Harley-Davidson X440 but tuned differently for a distinct character. Producing 27 bhp at 6000 rpm and 36 Nm of torque at 4000 rpm, this long-stroke motor excels in low- and mid-range performance, making it ideal for relaxed cruising and effortless overtaking. The 6-speed gearbox, paired with a slip-and-assist clutch, ensures smooth shifts and a light clutch pull, enhancing rider comfort in stop-and-go traffic. Refinement is a standout trait, with minimal vibrations at cruising speeds of 70–80 kmph, a testament to Hero’s engineering prowess. While the engine lacks the outright thrill of sportier 400cc rivals, its tractable nature suits both city commutes and highway jaunts. The claimed mileage of 30–32 kmpl, combined with a 13.5-liter fuel tank, offers a practical range of around 400–430 km, reducing refueling stops on long rides.
Ride and Handling
The Mavrick 440’s ride quality strikes a fine balance between comfort and agility. Its telescopic front forks (upgraded to USD forks in the 2025 Pro variant) and twin rear shock absorbers with preload adjustment soak up undulations well, making it adept at tackling India’s varied road conditions. The 175 mm ground clearance ensures confidence over speed breakers and mild off-road trails, though it’s not a dedicated adventure bike. Weighing between 187–191 kg, the bike feels planted at high speeds yet nimble in corners, thanks to its well-tuned chassis and wide handlebar. The dual-channel ABS with 320 mm front and 240 mm rear disc brakes provides progressive stopping power, instilling confidence in emergency braking scenarios. However, some riders note that the bike’s weight can feel pronounced at low speeds, particularly for shorter riders in tight parking situations.
Advanced Features
The Hero Mavrick 440 is packed with modern features that enhance its appeal in the premium segment. Full LED lighting—including the headlamp, taillight, and turn indicators—ensures excellent visibility and a contemporary look. The digital cluster on lower variants offers practical readouts like distance-to-empty, gear indicator, and odometer, while the TFT console on the Top and Pro variants adds smartphone integration, navigation, and diagnostic tools via a dedicated app. A Type-C USB charging port comes standard, catering to riders’ need to keep devices powered on the go. Dual-channel ABS enhances safety, while the slip-and-assist clutch reduces rider fatigue in traffic. The 2025 update introduced gold-anodized USD forks and a refined TFT UI, borrowed from the Harley-Davidson X440 but customized for the Mavrick’s identity. However, some users have reported that the navigation system can be laggy, and the console’s brightness could be improved for better daytime visibility.
Variants and Customization
The Mavrick 440’s four variants—Base, Mid, Top, and Pro—offer a clear progression in features and aesthetics. The Base variant, priced at ₹1,99,500 (ex-showroom), is the most affordable, featuring spoke wheels and a single Arctic White color, appealing to budget-conscious buyers seeking core performance. The Mid variant (₹2,14,500) steps up with alloy wheels and tubeless tires, available in Celestial Blue and Fearless Red, catering to riders prioritizing practicality and style. The Top variant (₹2,24,500) adds smartphone connectivity, diamond-cut alloys, and premium colors like Phantom Black and Enigma Black, targeting tech-savvy enthusiasts. The Pro variant (₹2,30,000), introduced in 2025, brings USD forks, a TFT console, and the exclusive Nardo Grey finish, positioning it as the flagship for riders seeking a premium experience. This tiered structure allows buyers to choose based on budget and desired features, though the Base variant’s lack of tubeless tires has drawn minor criticism for compromising convenience.
Pricing and Value Proposition
The Mavrick 440’s pricing strategy is one of its strongest suits, undercutting key rivals while offering a robust feature set. Starting at ₹1,99,500 (ex-showroom) for the Base variant, it’s among the most affordable 400cc-plus motorcycles in India, with on-road prices ranging from ₹2.37 lakh in Delhi to ₹2.94 lakh for the Top variant in Bangalore. The Pro variant, at ₹2.30 lakh ex-showroom, pushes the price closer to ₹2.7–3 lakh on-road, yet remains competitive against bikes like the Triumph Speed 400 (₹2.33 lakh ex-showroom) and Royal Enfield Guerrilla 450 (₹2.39 lakh ex-showroom). Hero’s extensive service network adds to its value, ensuring low maintenance costs and easy access to spares. While the bike’s fit-and-finish levels have been flagged as areas for improvement, its overall package—combining performance, features, and affordability—makes it a compelling choice for first-time premium bike buyers and seasoned riders alike.
Close Competitors
Royal Enfield Guerrilla 450
The Royal Enfield Guerrilla 450 is a direct rival, priced between ₹2.39–2.54 lakh (ex-showroom). Powered by a 452cc liquid-cooled engine producing 39.5 bhp and 40 Nm, it offers superior performance and a sportier riding dynamic compared to the Mavrick’s relaxed character. Its retro-modern design, with a TFT cluster and switchable ABS on top variants, appeals to riders seeking versatility. However, its higher price and less extensive service network make the Mavrick 440 a more accessible option for budget-conscious buyers. The Guerrilla’s sharper handling suits enthusiasts, but the Mavrick’s comfort-focused ergonomics give it an edge for long rides.
Triumph Speed 400
Priced at ₹2.33 lakh (ex-showroom), the Triumph Speed 400 brings premium branding and a 398cc liquid-cooled engine delivering 39.5 bhp and 37.5 Nm. Its agile handling, refined performance, and distinctive styling make it a favorite among younger riders. The Speed 400’s USD forks and TFT console (on select variants) outshine the Mavrick’s base offerings, but the Hero counters with a lower entry price and better fuel efficiency. Triumph’s limited dealership network in India contrasts with Hero’s widespread presence, giving the Mavrick 440 an advantage in aftersales support.
Bajaj Pulsar NS400Z
The Bajaj Pulsar NS400Z, priced at ₹1.85 lakh (ex-showroom), is a sportier alternative with a 373cc liquid-cooled engine producing 39.8 bhp and 35 Nm. Its aggressive design and sharp handling target performance enthusiasts, but its naked streetfighter styling lacks the Mavrick’s retro charm. The NS400Z’s lower price makes it tempting, but the Mavrick 440 offers a more premium feel with features like LED lighting and smartphone connectivity. The Pulsar’s maintenance costs are comparable, but Hero’s service reach tips the scales for buyers prioritizing convenience.
Honda H’ness CB350
Though in a slightly lower segment, the Honda H’ness CB350 (₹2.10–2.16 lakh ex-showroom) competes with its 348cc air-cooled engine producing 20.8 bhp and 30 Nm. Its classic design and smooth refinement appeal to retro purists, but the Mavrick 440’s larger engine and modern features like TFT connectivity give it an edge in performance and tech. The Honda’s lighter weight aids city maneuverability, but the Mavrick’s highway prowess and lower price for similar features make it a stronger all-rounder.
Market Positioning and Appeal
The Hero Mavrick 440 occupies a unique niche, blending affordability with premium aspirations. Unlike Hero’s traditional focus on 100–125cc commuters, this bike targets upwardly mobile riders aged 25–40 who desire a big-bike feel without breaking the bank. Its neo-retro styling resonates with urban professionals seeking a statement-making machine for city commutes and weekend getaways. The collaboration with Harley-Davidson for the platform lends credibility, though Hero has ensured the Mavrick’s tuning and aesthetics feel distinctly Indian. By pricing it below ₹2 lakh (ex-showroom) for the Base variant, Hero undercuts premium rivals while offering features like dual-channel ABS and LED lighting that are segment standards. This value-driven approach has helped it gain traction, with early reviews praising its versatility and ease of ownership.
Strengths and Weaknesses
The Mavrick 440’s strengths lie in its refined engine, comfortable ergonomics, and competitive pricing. The 440cc motor delivers ample low-end torque, making it forgiving for new riders while satisfying for experienced ones. Its fuel efficiency of 30–32 kmpl is commendable for a bike of this displacement, appealing to cost-conscious buyers. The extensive service network—a hallmark of Hero MotoCorp—ensures peace of mind, especially in smaller towns. However, the bike isn’t without flaws. The instrument cluster on lower variants has been criticized for its small size and poor readability, though the 2025 TFT upgrade addresses this. Fit-and-finish levels, while improved, lag slightly behind rivals like Triumph and Honda. Additionally, the bike’s 191 kg kerb weight can feel cumbersome at low speeds, and its styling may not excite riders seeking aggressive, sporty designs.
Ownership Experience
Owning a Hero Mavrick 440 promises a hassle-free experience, thanks to Hero’s widespread dealerships and affordable spares. Maintenance costs are estimated to be lower than those of Royal Enfield or Triumph, with routine services priced around ₹1,500–2,000. The 13.5-liter tank and efficient engine reduce fuel expenses, while tubeless tires (on Mid and above) minimize puncture-related downtime. User reviews highlight the bike’s smooth ride quality and pillion comfort, making it a practical choice for couples or families. However, some owners have noted minor issues like console lag in connected features and a desire for more vibrant color options. Hero’s three-year warranty (extendable) adds confidence, though long-term reliability data is still emerging given the bike’s recent launch.
Future Prospects
The Mavrick 440’s future looks promising, with Hero MotoCorp actively updating the model to stay competitive. The 2025 EICMA showcase introduced hardware upgrades like USD forks and a TFT console, signaling Hero’s commitment to refinement. Rumors of a Mavrick 440 Scrambler variant, with an estimated price of ₹2.20 lakh, suggest Hero aims to tap into the growing adventure segment. These updates could broaden its appeal, potentially challenging bikes like the Royal Enfield Scram 411. However, Hero must address minor quality concerns and continue innovating to match the pace set by rivals introducing liquid-cooled engines and advanced electronics. With India’s premium motorcycle market projected to grow, the Mavrick 440 is well-positioned to capture a significant share, provided Hero maintains its value-driven ethos.
Final Thoughts!
The Hero Mavrick 440 is a game-changer for Hero MotoCorp, blending neo-retro aesthetics, modern technology, and affordable pricing to create a compelling package. Its 440cc engine delivers a balance of performance and efficiency, while features like LED lighting, dual-channel ABS, and TFT connectivity (on higher variants) ensure it meets contemporary expectations. With four variants catering to diverse budgets and preferences, it offers flexibility unmatched by many rivals. Priced between ₹1.99–2.30 lakh (ex-showroom), it undercuts competitors like the Triumph Speed 400 and Royal Enfield Guerrilla 450, making it accessible to a wide audience. While minor areas like fit-and-finish and console readability need polish, the Mavrick 440’s strengths—comfort, refinement, and Hero’s service network—make it a standout choice. Against rivals, it holds its own with a unique blend of practicality and style, appealing to riders seeking a versatile roadster for city and highway adventures. As Hero continues to evolve the model, the Mavrick 440 is poised to redefine expectations in India’s premium motorcycle landscape.
