The MG Windsor EV, launched by JSW MG Motor India, represents a bold step into the electric vehicle (EV) market, blending practicality, luxury, and affordability into a single package. Introduced on September 11, 2024, this Crossover Utility Vehicle (CUV) has quickly risen to prominence, becoming MG’s best-selling EV model in India by November 2024. Built on a dedicated Born-EV skateboard platform, the Windsor EV is designed to cater to modern Indian families seeking a spacious, feature-rich, and eco-friendly vehicle. Its unique positioning between the affordable MG Comet EV and the premium MG ZS EV makes it an attractive option in the burgeoning EV segment.
What sets the MG Windsor EV apart is its innovative Battery as a Service (BaaS) program, a first-of-its-kind offering in India. This scheme allows buyers to purchase the vehicle at a lower upfront cost and pay for battery usage on a per-kilometer basis, making EV ownership more accessible. With a sleek AeroGlide design, luxurious interiors, and a host of advanced features, the Windsor EV promises a driving experience that rivals traditional internal combustion engine (ICE) vehicles while championing sustainability. This detailed exploration covers its technical prowess, available variants, pricing across metro cities, and how it stacks up against its competitors.
Technical Specifications
The MG Windsor EV is powered by a single electric motor and a compact yet efficient battery pack. Below is a comprehensive table outlining its technical specifications, compiled from data available on CarDekho, ZigWheels, CarWale, and MG Motor India’s official site, verified as of March 22, 2025.
| Parameter | Details |
|---|---|
| Battery Capacity | 38 kWh (Lithium-Ion) |
| Electric Motor Type | Permanent Magnet Synchronous Motor (PMSM) |
| Power Output | 134 bhp (100 kW) |
| Torque | 200 Nm |
| Drive Type | Front-Wheel Drive (FWD) |
| Claimed Range (ARAI) | 331 km |
| Real-World Range | 250–290 km (user-reported) |
| Charging Time (AC 7.4 kW) | 6.5 hours (0–100%) |
| Charging Time (DC 50 kW) | 55 minutes (0–80%) |
| Max Fast Charging Support | 45 kW |
| Transmission | Single-Speed Automatic |
| Length | 4295 mm |
| Width | 1850 mm |
| Height | 1677 mm |
| Wheelbase | 2700 mm |
| Ground Clearance | 186 mm |
| Boot Space | 604 liters |
| Tyre Size (Base) | 215/60 R17 (Steel Wheels with Covers) |
| Tyre Size (Top) | 215/55 R18 (Diamond-Cut Alloy Wheels) |
| Kerb Weight | ~1500 kg (approximate) |
| Suspension (Front) | McPherson Strut |
| Suspension (Rear) | Torsion Beam |
| Brakes (Front & Rear) | Disc Brakes (All Four Wheels) |
These specifications highlight the MG Windsor EV as a well-engineered vehicle, balancing performance with practicality. The 38 kWh battery delivers a respectable range, while the 134 bhp motor ensures smooth acceleration for city and highway driving.
Variants
The MG Windsor EV is available in three distinct variants, each tailored to different buyer preferences. Below is a table summarizing the variants, sourced from CarDekho and MG Motor India.
| Variant | Key Features |
|---|---|
| Excite | LED DRLs, 10.1-inch Touchscreen, 6 Airbags, Aero-Lounge Seats (135° Recline), Cruise Control |
| Exclusive | 15.6-inch Touchscreen, 18-inch Alloy Wheels, Leather Upholstery, 360° Camera, Wireless Charging |
| Essence | Infinity View Glass Roof, 9-Speaker Infinity Audio, Ventilated Seats, 256-Color Ambient Lighting |
The Excite variant serves as the entry-level option, offering essential features and safety equipment. The Exclusive steps up with premium touches like leather interiors and a larger infotainment system, while the Essence variant is the top-tier model, loaded with luxury features like the Infinity View Glass Roof.
Price in Metro Cities
Pricing for the MG Windsor EV varies slightly across metro cities due to differences in registration, insurance, and local taxes. The following table reflects the ex-showroom and on-road prices as of March 22, 2025, based on data from CarDekho, ZigWheels, and CarWale. Note that prices have been adjusted following a Rs. 50,000 hike announced post-launch.
| City | Variant | Ex-Showroom Price (₹ Lakh) | On-Road Price (₹ Lakh) |
|---|---|---|---|
| Delhi | Excite | 14.00 | 14.75–15.70 |
| Exclusive | 15.00 | 15.80–16.50 | |
| Essence | 16.00 | 16.84–17.98 | |
| Mumbai | Excite | 14.00 | 14.90–15.85 |
| Exclusive | 15.00 | 16.00–16.70 | |
| Essence | 16.00 | 17.00–18.10 | |
| Bangalore | Excite | 14.00 | 15.00–15.90 |
| Exclusive | 15.00 | 16.10–16.80 | |
| Essence | 16.00 | 17.10–18.20 | |
| Kolkata | Excite | 14.00 | 14.85–15.80 |
| Exclusive | 15.00 | 15.95–16.65 | |
| Essence | 16.00 | 16.95–18.05 | |
| Chennai | Excite | 14.00 | 14.95–15.85 |
| Exclusive | 15.00 | 16.05–16.75 | |
| Essence | 16.00 | 17.05–18.15 |
The BaaS program offers an alternative pricing structure, starting at ₹9.99 Lakh (ex-showroom) for the base model, with an additional ₹3.5 per km battery rental fee, reducing the initial cost by approximately ₹3.5 Lakh.
About the MG Windsor EV
Design and Aesthetics
The MG Windsor EV stands out with its AeroGlide design philosophy, characterized by a sleek, aerodynamic silhouette that merges the practicality of an MPV with the style of a crossover. Measuring 4295 mm in length, 1850 mm in width, and 1677 mm in height, it offers a commanding road presence. The 2700 mm wheelbase—one of the longest in its class—ensures ample interior space, making it an ideal family vehicle. The front fascia features LED headlamps with integrated DRLs and an illuminated MG logo, while the rear boasts connected LED tail lamps that enhance its modern appeal.
The vehicle is available in four sophisticated colors: Pearl White, Clay Beige, Turquoise Green, and Starburst Black, catering to diverse tastes. The Essence variant elevates the design with an Infinity View Glass Roof, a tinted panoramic panel that provides a sense of openness, though it does not open like a traditional sunroof. The 18-inch diamond-cut alloy wheels (standard on higher trims) add a touch of elegance, while the flush door handles contribute to its aerodynamic efficiency and futuristic look.
Interior and Comfort
Step inside the MG Windsor EV, and you’re greeted by a cabin that blends luxury with functionality. The Aero-Lounge seats, offering a 135° recline, redefine rear-seat comfort, making long journeys a breeze. Upholstery options range from fabric in the Excite variant to premium leather in the Exclusive and Essence trims, accentuated by Knight Black interiors with Royal Touch Gold highlights. The Essence variant further enhances the experience with ventilated front seats and 256-color ambient lighting, creating a plush, customizable ambiance.
The centerpiece of the dashboard is the 15.6-inch Grandview Touch Display (10.1-inch in the base variant), which controls everything from infotainment to climate settings. Paired with an 8.8-inch digital instrument cluster, it offers a seamless interface with wireless Android Auto and Apple CarPlay. The 9-speaker Infinity audio system in the top variant delivers immersive sound, while features like automatic climate control, rear AC vents, and a wireless charger ensure convenience for all occupants. With a 604-liter boot space, the Windsor EV is as practical as it is luxurious, easily accommodating family luggage or weekend gear.
Performance and Driving Experience
Under the hood—or rather, the floor—the MG Windsor EV houses a 38 kWh lithium-ion battery paired with a front-mounted electric motor. Producing 134 bhp and 200 Nm of torque, it offers a smooth and predictable driving experience typical of EVs. The single-speed transmission delivers instant torque, making overtaking effortless in city traffic or on highways. Four drive modes—Eco Plus (capped at 82 km/h), Eco, Normal, and Sport—allow drivers to tailor performance to their needs. While Sport mode provides brisk acceleration, the overall experience leans toward comfort rather than exhilaration, aligning with its family-oriented design.
The ARAI-claimed range of 331 km is respectable, though real-world tests suggest a practical range of 250–290 km, depending on driving conditions and mode. This makes it suitable for daily commutes of 60–80 km, though frequent long-distance travelers may need to plan charging stops. The suspension setup—McPherson Strut at the front and Torsion Beam at the rear—strikes a balance between ride comfort and stability, aided by a 186 mm ground clearance that handles Indian roads with ease.
Charging and Battery Options
Charging the MG Windsor EV is straightforward, with options for both AC and DC setups. A 7.4 kW AC charger takes 6.5 hours for a full charge, ideal for overnight use, while a 50 kW DC fast charger achieves 0–80% in 55 minutes, perfect for quick top-ups on the go. The BaaS program is a game-changer, offering the vehicle at ₹9.99 Lakh to ₹11.99 Lakh (ex-showroom) with a ₹3.5/km rental fee, alongside a lifetime battery warranty. For those preferring outright ownership, the full package ranges from ₹14 Lakh to ₹16 Lakh. This flexibility caters to budget-conscious buyers and those wary of battery degradation costs.
Safety Features
Safety is a cornerstone of the MG Windsor EV, with all variants equipped with 6 airbags (dual front, side, and curtain), ABS with EBD, Electronic Stability Program (ESP), and Hill-Start Assist. The 360-degree camera (available from the Exclusive variant) enhances parking precision, while features like rear parking sensors, auto headlamps, and an electric parking brake with auto-hold add convenience and security. Notably absent is Advanced Driver Assistance Systems (ADAS), a feature offered by some competitors, which might disappoint tech-savvy buyers.
Market Reception and Sales
Since its launch, the MG Windsor EV has garnered significant attention, recording over 15,000 bookings on its first day (October 3, 2024). By November 2024, it had overtaken the Tata Neyon EV and Tata Curvv EV to become India’s best-selling EV, a testament to its appeal. User reviews praise its spacious interiors, comfort features, and value-for-money pricing, though some note the real-world range falls short of expectations. MG’s partnership with JSW has bolstered its production and distribution, ensuring nationwide availability.
Close Competitors
The MG Windsor EV occupies a unique niche but faces stiff competition from established players in the Indian EV market. Below is an in-depth comparison with its closest rivals: the Tata Neyon EV, Mahindra XUV400 EV, and Tata Curvv EV.
Tata Nexon EV
The Tata Neyon EV is a dominant force in India’s EV landscape, offering a 40.5 kWh battery (Long Range variant) with an ARAI-claimed range of 465 km. Priced between ₹12.49 Lakh and ₹17.19 Lakh (ex-showroom), it competes directly with the Windsor EV’s full-battery pricing. The Neyon EV boasts a more powerful 141 bhp motor and features like ADAS, giving it an edge in performance and tech. However, its boot space (350 liters) and interior room pale in comparison to the Windsor’s offerings. The Neyon’s real-world range of around 300–350 km outshines the Windsor, making it a better pick for long-distance travelers, though it lacks the Windsor’s unique CUV styling and luxury features.
Mahindra XUV400 EV
Priced from ₹15.49 Lakh to ₹17.69 Lakh (ex-showroom), the Mahindra XUV400 EV offers a 39.4 kWh battery with a 456 km claimed range. Its 148 bhp motor delivers superior power, and real-world tests suggest a range of 300–320 km. The XUV400 includes ADAS and a sunroof, appealing to tech enthusiasts, but its 375-liter boot space and less spacious cabin fall short of the Windsor’s family-friendly design. The Windsor’s lower entry price (via BaaS) and premium features like the Infinity View Glass Roof give it an advantage in the comfort segment, though the XUV400’s higher ground clearance (205 mm) suits rougher terrains better.
Tata Curvv EV
The Tata Curvv EV, a stylish coupe-SUV, ranges from ₹17.49 Lakh to ₹21.99 Lakh (ex-showroom) with battery options of 45 kWh and 55 kWh, boasting ARAI ranges of 502 km and 585 km, respectively. Its real-world range of 350–400 km far exceeds the Windsor’s, and its 148 bhp motor ensures spirited performance. Features like flush door handles, ADAS, and a 503-liter boot make it a premium contender. However, its higher price point and less spacious rear seating position it as a more individualistic choice compared to the Windsor’s family-oriented appeal. The Windsor counters with its lower cost of entry and luxurious interiors, appealing to budget-conscious buyers seeking comfort.
Competitive Edge
The MG Windsor EV excels in affordability (via BaaS), interior space, and luxury features, setting it apart from the performance-focused Neyon EV, the rugged XUV400, and the premium Curvv EV. Its lack of ADAS and shorter range are notable drawbacks, but for urban families prioritizing comfort and cost, it’s a compelling option. Rumors of a 50.6 kWh battery upgrade in 2025 could further bolster its competitiveness, potentially offering a 460 km range.
Final Thoughts!
The MG Windsor EV is a trailblazer in India’s EV market, merging innovative pricing with a feature-packed design. Its 38 kWh battery, 331 km range, and luxurious cabin cater to families seeking an eco-friendly yet practical vehicle. With three variants—Excite, Exclusive, and Essence—and prices ranging from ₹14 Lakh to ₹16 Lakh (ex-showroom) or as low as ₹9.99 Lakh with BaaS, it offers unmatched flexibility. While it trails competitors like the Tata Neyon EV and Mahindra XUV400 EV in range and power, its spaciousness, comfort features, and value proposition make it a standout choice. As MG continues to refine its EV lineup, the Windsor EV remains a beacon of accessible luxury in the electric revolution.
